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automotive repair

Marketing your auto repair shop on social media - reach new automotive customers.

Photo by Kenny Eliason On Unsplash

The auto repair industry has seen tremendous shifts over the past few decades. Technology evolves, as customers become more tech-savvy. The online marketplace dominates. The strategies needed for marketing your auto repair shop have also had to adapt. How do you get the wheels turning to effectively market in this competitive landscape?

At You Net Results, we’ve coached and guided auto repair shop owners like you. This blog will shed light on effective marketing strategies just for your business. 

1. Marketing Your Auto Repair Shop – Understand Your Target Audience

Before you jump into marketing strategies, you need to understand who your customers are. Are they millennials looking for quick fixes? Are they families needing regular maintenance? When you know your target audience, you can create a message that speaks directly to them.

2. Strengthen Your Online Presence

In this digital era, having a robust online presence is no longer optional. Your online presence involves a two pronged strategy:

  • Website Optimization: Ensure that your website is user-friendly and mobile-optimized, as well as filled with valuable information. Use keywords organically in order to improve your search engine ranking.
  • Social Media Engagement: Create profiles on platforms like Facebook, Instagram, and X (formerly Twitter). Post regularly about services, promotions, as well as customer testimonials. Engaging visual content can work wonders here.

3. Offer Promotions and Loyalty Programs

Promotions attract new customers, while loyalty programs retain existing ones. Consider offering discounts for referrals, or setting up a point-based system where frequent customers can earn rewards.

4. Seek Reviews and Testimonials

Positive reviews on platforms like Google My Business, Yelp, and even your own website can significantly boost credibility. Remind satisfied customers to leave you a review. Make sure you always address negative feedback promptly and professionally.

5. Marketing Your Auto Repair Shop by Hosting Workshops or Webinars on Zoom

Knowledge is a powerful marketing tool, so why not invite customers to in-person workshops or online webinars via Zoom? Share your expert knowledge about basic car maintenance, understanding car parts, and safe driving tips. This can position your shop as a thought leader in the industry. You can educate your audience, while also building trust.

6. Local Advertising and Community Involvement

Never count out the power of local advertising! Posting billboards, producing local radio ads, or sponsoring a community event can reinforce your presence in the community. Fostering goodwill is never a bad thing!

7. Network with Related Businesses

Forge partnerships with businesses that complement yours. When you collaborate with car dealers, car washes, or even gas stations, the cross promotional opportunities can be huge.

8. Implement a Referral Program

Word of mouth is still one of the most potent forms of marketing. Incentivize your current customers, so they will refer their family and friends. A simple discount or a free service can be tempting.

9. Stay Updated with Industry Trends

The auto repair industry, like all others, evolves. Staying abreast of trends, tools, and technology positions your shop as both innovative and up to date. Plus, integrating the latest techniques into your services can serve as a unique selling point.

10. Measure, Analyze, Repeat – Marketing Your Auto Repair Shop

Lastly, always track how effective your marketing strategies are. Use tools such as Google Analytics to understand website traffic, or Facebook Insights to gauge social media engagement. Based on the data, you can then tweak your strategies for better results.

Marketing Your Auto Repair Shop – What’s Next? 

Marketing your auto repair shop effectively isn’t just about drawing in a crowd. It’s about building trust, showcasing skills, and ensuring repeat business. And as the saying goes, it’s not just about working hard, but working smart. Effectively marketing your auto repair shop requires a mix of both traditional and modern strategies. It’s about understanding your audience, while positioning your brand strategically, and offering genuine value.

When you find yourself at a fork in the road, unsure how to leverage marketing for your auto repair shop, remember that our expert help is just a click away. We’re here to guide you every step of the way.

You Net Results Is Here For You!

Contact You Net Results today, so we can help you start the process. Book a complimentary consultation. Brian Gillis and his team will help you create the best marketing strategy for your business. When you build trust, showcase expertise, you ensure repeat business. Let’s make November the best month of your business life!

Increase efficiency and reduce your costs by measuring your auto repair shop processes!

As business coaching company for auto repair shop owners, one crucial aspect we’ve seen shops neglect is measuring processes. Precision helps shop owners find issues, reduce costs, and improve efficiency. This article stresses computing auto repair processes, so let’s dive in!

Introduction: Insights Into Efficiency

Running an auto repair shop comes with its own set of challenges. From handling customer expectations to making complex repairs, there is a lot on a shop owner’s plate. However, many shop owners don’t realize the power of gauging the steps taken for each repair. You can gain valuable insights into your operations and make data-driven choices by tracking and analyzing key metrics.

Importance of Measuring Auto Repair Processes

Identifying Inefficiencies

Measuring auto repair processes shines a light on shortfalls that cost your shop both time and money. Pinpoint areas of improvement by tracking metrics such as cycle time and first-time fix rate. Do certain repair jobs always take longer than expected? That may indicate a need for either more training or better workflow.

Reducing Cost

Cost control is a top priority for any business owner. Auto repair shops are no exception. Measuring your repair processes helps identify ways to save money. Analyze metrics like technician yield and parts usage. Those could uncover expenses to reduce, all without losing quality. This can then lead to big savings over time.

Improving Efficiency

Efficiency is vital to running a successful auto repair shop. Measuring each process helps you identify holdups and simplify operations. By tracking metrics related to workflow and resource usage, you can adjust them in order to optimize efficiency. This leads to both faster turnaround times, and increased customer satisfaction. Not to mention higher profits!

Implementing a Measurement System to Increase Efficiency

Installing a measurement system for your auto repair processes requires careful planning and execution. Follow the steps below:

Define Your Goals

Start by clearly stating your goals. What specific outcomes do you want to achieve? Examples could include reducing cycle time by 20%, or increasing the first-time fix rate to 90%. Define clear goals in order to guide your measurement efforts.

Select Appropriate Metrics

Choose metrics that both align with your goals and provide the right insights. Consider critical metrics like cycle time, first time fix rate, technician output, and customer satisfaction. Tailor the metrics to your shop’s unique needs and goals.

Collecting and Analyzing Data

Establish a way to collect and analyze your chosen metrics’ data. You may need to use niche software or manual tracking methods. Ensure that the data collection process is accurate and consistent, as well as reliable.

Taking Action

Collecting data is only valuable if you take action. Regularly review the data and note your problem areas. Work with your team to write action plans and make changes, in order to address shortfalls and improve every aspect of your business.

Benefits of Measuring Auto Repair Processes

The perks of gauging your auto repair processes are numerous. Here are some rewards you can expect:

Identifying What’s Blocking Your Efficiency

When you measure your repair actions, you can identify bottlenecks that hinder workflow. Does a specific repair task take too long? Do you have too few resources? Then address these shortfalls for the highest efficiency.

Streamlining Operations

Measure your auto repair approaches in order to streamline tasks. This eliminates steps that are both needless and redundant. Optimizing workflow, resources, and communication improves your overall efficiency. This will reduce both errors and delays.

Enhancing Customer Experience

A precise, efficient repair process creates a better customer experience. Exceed customer trust and foster loyalty by reducing repair times, increasing first-time fix rates, and delivering exceptional service. Satisfied customers are more likely to both return and recommend your shop to others.

Conclusion: Measuring Processes For Efficiency

Measuring your auto repair processes can both reduce costs and improves efficiency. When you track key metrics, find problem areas, and make data driven changes, you can streamline tasks and provide a better customer service. Don’t count out the impact measurement can have on success.

You Net Results

Contact You Net Results today to begin the process. Book a complimentary consultation. Brian Gillis and our team will help you start your leadership foundation. Our vast network of auto repair shops works together to build up the industry. Let’s make August the best month of your business life!

What Makes A Good Leader?

Auto Repair Shop Leader - Show Leadership qualities

Photo by Gustavo Fring

Leadership is a learned skill. Almost anyone can start a business. But, not everyone can be a successful leader. What makes a good leader with solid leadership qualities? And how can business coaching help you develop your leadership skills and style? In this blog post, we will discuss what makes a good leader and how you can become one too!

The Features Of A Good Leader

Leadership is a quality that is often difficult to define, but everyone knows when they see it. In the business world, strong leaders are essential for success. So, what qualities make a good leader in business?

  • First and foremost, a good leader must have a clear vision for their company and be able to articulate that vision to others. They must also be able to inspire others to buy into that vision and work together towards a common goal.
  • Additionally, a good leader must be able to make tough decisions and weather difficult times. They must also be willing to take risks and learn from their mistakes.
  • Finally, a good leader must build strong relationships with employees and key stakeholders. By possessing these qualities, a leader can set their company on the path to success.

How Can I Inspire My Employees?

People believe that in order to be a successful leader, you must possess certain qualities such as charisma, intelligence, and strength. However, many other important qualities are often overlooked, such as empathy, listening skills, and the ability to inspire others.

To be a successful leader, learning how to inspire your employees is important. One way to do this is by setting an example and leading by that example. Show your employees that you’re passionate about your work and that you’re committed to making a difference. This will show them that they can be passionate about their work as well. Additionally, try to create a positive and motivating environment in the workplace.

Encourage open communication and collaboration, and make sure everyone feels like they are a valuable part of the team. By taking these steps, you can inspire your employees and help them reach their full potential.

How Can Business Coaching Help Me Become A Better Leader?

Business coaching can help you become a better leader in so many ways. A business coach will help you assess your current leadership skills and develop a plan to improve them. Working hand-in-hand with honest feedback and guidance as you work to implement your plan.

In addition, a business coach can help you identify your leadership style and learn how to adapt it to different situations. With You Net Results, you can gain the skills and knowledge you need to take your leadership to the next level.

Don’t hesitate to contact You Net Results today for a complimentary consultation. Brian Gillis and our team will help you build your leadership foundation. We will plug you into a vast network of auto repair shops, working together to strengthen the industry! Let’s make August the best month of your business life!

How SOPs - standard operating procedures - can transform your auto repair shop

Photo by Tetiana SHYSHKINA on Unsplash

Document & Implement, The Power Of SOPs

Have you ever walked through your business and noticed people performing the same task in five different ways? You aren’t sure which one is the fastest, but you are sure that you would prefer everyone do it one defined way. At least then, you can measure what is wrong and decide how to improve. That is where SOPs (Standard Operating Procedures) come in, and they only get better from there!

While SOPs may seem like a lot of work to create, they will save you time and money in the long run. By having SOPs in place, you can train new employees more quickly and easily. Making it easier to monitor employee progress, measure tasks, and improve company culture. Most importantly, SOPs can help you net more revenue!

What are SOPs?

SOPs (Standard Operating Procedures) are simply detailed instructions on how to perform a task. They vary widely! SOPs can be as simple as a one-page document or complex manuals that are hundreds of pages long.

When composing SOPs, and when considering how standard operating procedures can transform your auto repair shop. Keep in mind that they should be clear and concise. So that anyone who reads them can understand and follow the instructions. Standard operating procedures should also be specific enough to complete a task thoroughly but digestible and actionable.

As old as time, SOPs are nothing new. In fact, they have been around for centuries in one form or another. The military has used SOPs for millennia to ensure that their soldiers are efficient and effective on the battlefield. SOPs were first formalized in the industry during the early days of the automobile assembly line. The auto repair industry developed SOPs to ensure that each car was built the same way, with the same high level of quality.

Should I use SOPs in my auto repair shop?

Today, SOPs are used in businesses of all types and sizes, from small mom-and-pop shops to large multinational corporations. SOPs provide a process or set of steps to complete a task so that employees perform the same way every time. This consistency saves time and helps to ensure quality and avoid mistakes. You can use them in any industry, but they are especially helpful in service-based businesses, such as auto repair.

With the incredibly complex nature of auto repair tasks and workflows, it is essential that you take steps to standardize things. This will not only help reduce confusion and improve efficiency, but it will help you get new employees up to speed faster!

Business coaching Through You Net Results

We know this process is daunting, and that is why you have us at You Net Results. We guide you through the process with detailed templates and instructions. We’ve helped countless auto repair shops do the same, netting greater returns as a result. 

Contact You Net-Results today for a complimentary consultation. Brian Gillis & team will help you build your SOPs and plug you into a vast network of auto repair shops, working together to make the industry stronger! Let’s make August the best month of your business life!

What Are YOUTOOLS?

Auto Repair Shop owners getting hyped about Automotive Processes and Systems

Photo from the June 2021 Automotive Training Conference

Do you agree with these FOUR statements about Automotive Processes and Systems?

  1. Automotive Processes and Systems run your business, whether they are written or unwritten.
    __Yes__No
  2. Your People run the Processes and Systems.
    __Yes __No
  3. Making your business process and systems dependent, rather than people dependent, is the major objective of the Manager
    __Yes __No
  4. Your Daily Operations Silver Bullets do not exist.
    __Yes __No

At You Net Results we utilize what we like to call “YOUTOOLS.” They are a set of automotive business tools that can help you manage your business better as you grow it.

Online and In-Person Training

Throughout COVID, we have been meeting together online. We review processes and systems that help businesses operate smoothly and thrive. We have all gone through many changes during the pandemic. Online learning has helped our businesses pivot and grow during these challenging times.

In June 2021, our 360 Full Circle Group met in Atlanta, GA, in order to share our auto repair businesses’ methods. Look at all of those smiling faces in the photo above after we saw each other in person, shared hugs, and broke bread together. What a great event!

We see such great success among the auto repair shops we coach at You Net Results! Because of that, we are, of course, continuing our online and in-person educational programs.

Now, let’s look at the answers to the questions asked above about automotive processes.

Yes, processes and systems help run your business. However, they are clearer and easier to reproduce when you write down those Standard Operating Procedures down. Congratulations if you have all of your processes documented. However, you are in trouble if they are stuck on a shelf in a three-ring binder collecting dust. They need to be living, breathing, updated SOPs in order to work effectively.

Yes, your people run the processes and systems. But the question remains, are they doing it correctly? If you’re not sure, take a look at what your customers say about your business — both good and bad. Can you identify what must be improved? Can you determine if anyone within your team is sabotaging your systems and processes? If yes, then we can help you determine how to regain control.

Yes, the Manager’s main objective is to make your business process and systems dependent, instead of people dependent. If you focus on the systems and processes, then your business is more scalable. Imagine if McDonald’s could only run if one specific person were present. Would the restaurant be able to stay open as long as needed if it was entirely people-dependent? We think not. Because of well-documented systems and processes, McDonald’s has evolved into a multi-billion dollar, worldwide operation.

Yes, your Daily Operations Silver Bullets do not exist. You simply cannot write down your daily operations once expecting them to hold for a decade. Things change. Systems change, software changes, people change. It is crucial to treat your Standard Operating Procedures as living, breathing entities. “Silver Bullets” imply “one and done”, or “set it and forget it”. If you want your business to be successful, then that’s just not the case.

Take the YOUTOOLS Automotive Processes Journey with Brian Gillis

At You Net Results, we host coaching groups just for auto repair shop owners. Together, we can all reach our own turnaround points. You will move from a business owner to a confident business leader. Then, and only then, you can eliminate everything that is holding you back.

Are you ready? Let’s do this!

Don’t keep hiding in the weeds! Let’s Maximize our Daily Operations.

To find out more, contact us for a complimentary consultation. Brian Gillis will discuss your business strategies, and then find ways to improve both your annual revenue and company culture.

You Net Results’ very first live automotive training event took place on June 23-26, 2021. Our group of auto repair shop owners, general managers, and service advisors gathered in Atlanta, GA for intensive learning experience. Let’s recap what made our first event so special!

Automotive Training Event Day One – Conference Meeting #1

After our bus arrived and we settled in at the hotel, we met for an insightful series of discussions. Brian set the table for our intense day of learning, then we reviewed the Monty Moran book “Love Is Free, Guac is Extra”. Afterward, Upswell Marketing Agency President Tim Ross discussed marketing strategies.

After lunch, YNR members circled up for roundtable discussions on both leadership and marketing. Each attendee was challenged to bring their own ideas to the table.

Finally, Jennifer Filzen of Rock Star Marketing gave an exciting presentation on how shop owners can use video marketing to leverage their brands. Once Jennifer finished her talk, we all discussed the shop tour the following day and adjourned.

Day Two – Shop Tour of Chloe’s Auto Repair

Our in-person shop tour took place at Chloe’s Auto Repair. YNR members got to see up close and personally what makes the Chloe’s team so successful. Our group saw the front of house crew in action, then moved on to observe the layout and site of the shop. Finally, they observed the rest of the shop’s employees in action.

After breaking for lunch, we held a panel for shop owners to quiz Chloe’s team about their procedures. When our group’s questions were all answered, we adjourned to rest up for the last day of the event and our most intense session.

Day Three – Conference Meeting #2

During our Saturday meeting, our group of shop owners joined in a variety of breakout activities. We started with our popular Dollar Time game, presenting our best business ideas to the group. There may or may not have been a cash prize for the shop owner who best argued for their idea.

Casual Photos

Our trip wasn’t all work, no play! We made time to relax and see the sights around Atlanta.

Want to attend our next 360 automotive training event?

Do you want to take part in our next automotive training event? Click below to buy an individual event ticket, or join our 360 Members Group so you will always have a seat to our live events!




In this video, Brian and and our members discuss advanced phone voice skills. These are tips that your service advisors can use TODAY to sell more jobs! This is must watch content for auto repair shop owners, as well as their service writers! Watch the video, then read on for more.

Phone Voice Tips for Automotive Industry Professionals

The more you practice phone voice enhancements, the more confident you will be selling auto repair jobs.First, Brian discusses moves on from previously discussing analogies that Service Advisors can use to close more sales. He shares a worksheet with lists of phone voices. These include Payoff Enhancements, which can help close more sales. Second, the worksheet lists Voice Enhancements to avoid. Finally, he points out a list of Payoff Gestures, which can help Service Writers on the phone or in person.

The Payoff Voice Enhancements, depending on the situation, can be invaluable tools. Imagine encountering a customer who is disappointed that their car broke down. They don’t know you personally and have never been in your shop. Because of that, they do not trust you. How would you cheer them up and put their mind at ease? Practicing a phone voice of empathy is key. Knowing the customer’s situation inside and out prepares you to know the right voice enhancement to use. This is especially important when making follow up phone calls where you must break unpleasant news to your customer about their vehicle.

Gathering as much knowledge as you can about a vehicle’s situation is crucial to building your confidence. Repair shop owners and Service Advisors may do this by personally inspecting the vehicle, speaking with your Technicians about the job. Sometimes, it’s a simple as Googling a particular issue or part. When you are fully prepared for your call, customers will recognize your confidence, and they will feel more at ease.

Learn More – Get Your FREE Strategy Session

What to know more about improving your phone voice? Then why not schedule a FREE business strategy session with Brian? You’ve got nothing to lose, so sign up today!

30-60-90 Principle
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30-60-90 Principle

In this short clip from the May 20th, 2020 Front Counter Workshop meeting, Brian Gillis discusses a few scenarios that your automotive Service Writers might encounter. When your customers bring their vehicles in for recommended checkups at 30,000, 60,000, or 90,000 miles, Service Advisors must print out a checklist. During this regularly scheduled maintenance, it is important that both our front counter personnel and our technicians are as thorough as possible. Your car service system should always include making the right recommendations when you share the printout.

Car service system - returning key to customer30/60/90 Maintenance Discussion

The You Net Results members taking part in the call then propose some specific services we should recommend. What if the customer objects to your recommendation after that? Perhaps your customers who have read their manuals will reject recommendations when your auto repair Service Writers make them. “The manual does not recommend checking that part at this mileage amount, so I will opt out,” they may say.

Brian then guides us on how we should all respond when such instances as these occur. These are the must have core tenets in any car service system. They will build customers’ confidence, as well as maximize your profits, guaranteed!

Put the most effective car service system to work in your auto repair shop today!

Do you and your front counter team need repair sales training that is both hands on and in real time? If your profit margins are not what you wish they were, then the answer will always be yes! Learn the car service system that runs a successful automotive repair business, as well as how to teach them to your people. We offer LIVE online meeting groups via Zoom each and every week. They are also archived on our site for you to view at your convenience. Sign up for a free strategy session today!

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