Economic scares can affect every industry, even relatively recession proof businesses like auto repair. The main goal of every auto repair shop is to maintain or increase car count. How can you do that though when times are tough? Customers in dire financial straits tend to put off auto repair maintenance in lieu of other expenses. In this article, I share my top tips to increase car count, even when the times are tough.
Want To Increase Car Count? Let’s Examine the Challenges Involved
Before diving into the tips, we must understand the challenges that auto repair shop owners may face in a down economy. When people feel the pinch, they often cut back on nonessential expenses. This may include both car repairs and scheduled maintenance. Additionally, competition can be fierce in the auto repair industry. Standing out and attracting customers can be difficult.
Tips To Increase Car Count
Here are some places you can start to increase car count in a struggling economy:
Price vs. Value
In a tough economy, people are more price sensitive than ever before. That is why offering a value first approach to your sales efforts is key. Your marketing and sales team wants to help customers understand your service’s value.
People try to save more money in a struggling economy. Is it really saving money when you put off your vehicle maintenance for another day, though? Sell the future value of what your maintenance brings. In reality, you can help people avoid costly future repairs when times might be even worse.
Consider offering specials or promotions to entice new customers. Just make sure that you still make a profit. Dive deep into your copywriting. If you need help, then try out ChatGPT for sales script inspiration!
Focus on Customer Service To Increase Car Count
Providing exceptional customer service is the most effective way to attract and retain customers. Make sure that your team is friendly, knowledgeable, and helpful. Train your staff to go above and beyond in addressing customer concerns, while ensuring your shop is clean and inviting.
Leverage Social Media
Social media is one of the most effective tools for reaching new customers, as well as keeping your existing customers engaged. Having a Facebook page for your business is a no brainer. It is so important to regularly post updates, promotions, and helpful tips. Encourage your customers to follow you on social media and to leave reviews on your page.
Utilize Google My Business and start a review campaign. Contact previous customers and then ask them to share their experiences with your shop. The more reviews you have, the higher you will rank in Google’s SERPs.
Offer Financing Options
Many people are hesitant to repair their cars because of the cost. When you offer financing options, it can help alleviate this concern, making it easier for customers to get their repairs. Consider partnering with a financing company in order to offer your customers payment plans or other financing options. It’s all about lowering the barriers to entry, thus helping more people trickle into your shop.
Expand Your Auto Repair Services
Offering a more comprehensive range of services can both attract new customers and increase revenue. Consider expanding your services to include additional repairs, maintenance, or other offerings, such as car washes or detailing services.
Focus on Efficiency
Efficiency is so critical in the auto repair industry, especially in a struggling economy. Train your team to work efficiently and effectively in order to reduce repair times and increase productivity. This can help you serve more customers to increase car count and revenue.
Build Your Relationships with Local Businesses
Networking and building relationships with other businesses in your community can also help attract new customers. Consider partnering with local dealerships, car rental agencies, or other companies outside your industry that can refer customers to your shop.
Increase Car Count By Using Email Marketing
Email marketing is a surefire way to stay in touch with your existing customers and keep them engaged. Consider sending regular newsletters or promotions to your email list to encourage repeat business. Mailchimp and other companies offer free tiers, so you can test out their services.
Focus on Branding
Branding is important in any industry. It can be especially important in auto repair. Ensure that your shop has a strong brand that stands out from your competitors. Create a logo, tagline, and other memorable branding elements that will help build brand recognition. What if nobody in your company has a knack for these tasks? Outsource them to a qualified graphic designer or marketing agency in your area.
Offer Free Inspections or Diagnostics
Free inspections or diagnostics can help attract new customers. This may encourage them to bring their cars in for repairs. This can also help you identify additional repairs that need to be done. This is a straightforward method to increase your revenue.
Join You Net Results and Increase Your Car Count Today
Increasing your auto repair shop’s car count in a struggling economy is challenging. By focusing on customer service, value-based sales, and leveraging social media, business owners can attract and retain customers. By using these strategies, we can stay competitive in a tough economy and keep growing their businesses.
Contact You Net Results today to begin the process. Book a complimentary consultation. Brian Gillis and his team will help you build your leadership foundation. Plug into a vast network of auto repair shops. We all work together to strengthen the industry! Let’s make May the best month of your business life!