Free Auto Repair Management Tips Blog

Brian opened up this segment asking if any of the Action Flow Charts (all 50 of which are available for YNR members) in particular interested the group. Fred Wilson wanted to specifically focus on the Comeback Customer Tracking Form.

Comeback Customer Tracking Form and Technician Reviews

Once Brian brought the form up on screen, he read through each field with the group. The form covers any detail imaginable for a repair shop to track customers and their vehicle repair. Everything from the customer’s information and their concerns to the parts ordered appear on this Action Flow Chart.

Fred especially appreciated how thorough the Comeback Customer Tracking form was. He mentioned that he had all of these details listed in separate forms for his staff, but not all in one place. This form will replace several others in his library. Fred’s employees struggle with corrective actions in their systems, so it is up to him to proactively move that ball forward.

Jerry had a similar form in place for his shop’s SOP collection. However, he found the Corrective Action section to be a useful addition.

Jim asked the group whether the original technician should review this form after repairs, or if the senior tech should. The class agreed that the senior technician should handle that responsibility. It’s always a good idea to have a second set of eyes to review work, in case the original technician missed something. Keith mentioned that reviewing returns like this helped his team identify a problem part that AutoZone had been supplying them. Another owner added that both the original V tech and the A tech should review the comeback together.

Staff Reviews Of Comeback Tracking Form Information

Fred asked the group if anyone had a system in place for their whole staff to review jobs with this form in meetings. He mentioned that he had success gathering Front of House and Back of House employees pinpointing issues that technicians had missed. Brian mentioned from experience that it eased customers’ minds to tell them their comeback issue would be addressed in the next staff meeting. Want to keep save any chance of that customer staying loyal? Honestly explain the whole team will ensure their issue won’t happen again.

Economic scares can affect any industry, even relatively recession proof businesses like auto repair. Every auto repair shop’s main goal is to maintain or increase car count. How can you do that when times are tough? Many customers are in dire money straits. They could tend to put off auto repairs because of other expenses. In this article, I share my top tips to increase car count, even when times are tough.

Want To Increase Car Count? Let’s Examine the Challenges Involved

Before diving into the tips, let’s understand the challenges that auto repair shop owners may face in a down economy. When people feel the pinch, they often cut back on nonessential expenses. This may include both car repairs and scheduled maintenance. Additionally, competition can be fierce in the auto repair industry. Standing out and attracting customers can be difficult.

Tips To Increase Car Count

Here are some of the areas where you can increase car count in a struggling economy:

Price vs. Value

In a tough economy, most people are more price sensitive than ever before. That is why offering a value first approach is key. Your marketing and sales team wants to help customers know your service’s value.

People try to save more money when they are struggling. Does putting off your vehicle repairs really save you money, though? Sell the future value that your maintenance services bring. In reality, you can help people avoid costly future repairs when times might be even worse.

Consider offering specials or promotions to entice new customers. Just make sure that you still make a profit. Dive deep into your copywriting. If you need help, then try AI for inspiration!

Focus on Customer Service To Increase Car Count

Providing great customer service is hands down the best way to attract and retain customers. Make sure that your team is friendly, knowledgeable, and helpful. Train your staff to go above and beyond to address customer concerns. All the while, make sure your shop is clean and inviting.

Leverage Social Media

Social media is one of the most effective tools for reaching new customers. It can also keep your existing customers engaged. Having a Facebook page for your business is a no brainer. It is so important to regularly post updates, promotions, and helpful tips. Encourage  customers to follow you on social media and to leave reviews on your page.

Utilize Google My Business to start a review campaign. Contact previous customers and then ask them to share their experiences with your shop. More positive reviews will help you rank higher on Google.

Offer Financing Options

Many people hesitate to repair their cars because of the cost. When you offer financing options, it can help alleviate this concern. It makes it so much easier for customers to get their repairs. Consider partnering with a financing company in order to offer your customers payment plans or other financing options. It’s all about lowering the barriers to entry, thus helping more people trickle into your shop.

Expand Your Auto Repair Services

Offering a more comprehensive range of services can both attract new customers and increase revenue. Consider expanding your services to include additional repairs, maintenance, or other offerings. These could include car washes or detailing services.

Focus on Efficiency

Efficiency is so critical in the auto repair industry, especially in a down economy. Train your team to work efficiently and well in order to reduce repair times and increase output. You will serve more customers to increase car count and revenue.

Build Your Relationships with Local Businesses

Network and build relationships with other businesses in your community. That also helps to attract new customers. Consider partnering with local dealerships, car rental agencies, or other companies outside your industry. They can refer their customers to your shop.

Increase Car Count By Using Email Marketing

Email marketing is a proven way to stay in touch with customers and engage them. Consider sending regular email newsletters. You can send promotions to your email list to encourage repeat business. Mailchimp and other email CRM apps offer free tiers, so you can test out their services.

Focus on Branding

Branding is important to any industry. It can be especially so in auto repair. Ensure that your shop has a strong brand that stands out. Create a logo, tagline, and other memorable branding elements that will help build brand recognition. What if nobody in your company has these talents? Hire a qualified local graphic designer or marketing agency.

Offer Free Inspections or Diagnostics

Free inspections or diagnostics may help to attract new customers. This may encourage them to bring their cars in to fix. This can also help you identify more repairs that need to be done. This is a simple method to increase your revenue.

Brian Gillis and the You Net Results group discuss the concept of auto repair speed of service – or SOS. What systems can you put in place to quickly identify the “one thing” that needs repair on the customer’s vehicle? How quickly can you fix it so they are safely on their way?

Speed of Service  Concept – What and How

Brian starts the clip by breaking down the SOS concept. We have to have all of our systems in place in order to quickly resolve customers’ needs. We must properly train all staff on their duties in order. Only then can we process cars more efficiently, while not missing opportunities.

Eric clarifies that the heart of the Speed of Service concept is how quickly we can return our customer’s vehicle to them. He likens it to a visit to a doctor’s office. Normally, we come in and fill out our pre-visit paperwork. Then, we wait to be called back to the doctor. What if we came in and were immediately called back without filling out the proper paperwork first? How strange would that be? We would doubtless feel uncomfortable in that situation. In the same way, Eric doesn’t want a customer to even sit down before his staff have identified “one thing” the vehicle needs.

Joe adds that we ease customers’ minds with our ability to quickly identify that one thing. Brian then presents the secret move to starting the Speed of Service chain of events – get the customer’s keys and hand them off to a General Service Technician before you even start data entry. By the time you are done entering data, your GS has performed a thorough visual inspection. The customer is still at the counter, and you can share information on an issue you can help them with.

Finally, Brian adds another helpful hint. We need to take inventory of all of our key to key systems. When we do this, we will find areas that are costing us time. Shaving down a few minutes here and there will make a huge difference in improving Speed of Service.

One of the many reasons that a customer may enter your shop is to ensure that their family vehicle is prepared for an upcoming road trip. Before heading out on vacation, it’s reassuring to know that your trusted independent repair shop has fully inspected your ride. After all, none of us want to end up on the side of the road, at the mercy of a potentially untrustworthy repair shop far from home. That is where this Action Flow Chart comes in. Having a thorough, customizable inspection form on hand for these customers is a life saver!

Your service writers and the trip inspection form could’ve helped him avoid this situation.

Inspection Form for Upcoming Trips

Brian starts the clip by introducing the inspection form to the group. He points out the spots in the document that can be personalized, then mentions that some shop owners prefer to color code the sections. One such owner chose to color code the tasks to indicate whether they were a front of house job, a back of house job, or both.

Brian runs through the list of under the hood, interior, and exterior items to check. We could easily forget many of these items without using the inspection form. For example, do your mechanics always check the spare tire? What about the trailer hitch wiring? If the customer will be pulling a trailer or camper, this is a must.

Technicians should perform a test drive for certain aspects. Specifically, when driving the vehicle, they should make sure the speedometer and the cruise control are working correctly.

After completing all 22 inspection points and taking any necessary actions, don’t forget to wipe off any potential handprints and return the vehicle clean.