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The auto repair industry has seen big shifts over the past few decades. Technology evolves, as customers become more tech savvy. The online marketplace dominates. The strategies needed for marketing your auto repair shop have also had to adapt. How do you get the wheels turning to effectively market in this combative landscape?
At You Net Results, we have coached and guided auto repair shop owners just like you to success. This blog will shed light on some effective marketing strategies. These will work for your auto shop, so read on.
Before you jump in and try any marketing strategy, you first need to understand who your customers are. Are they millennials who are looking for quick fixes? Or are they families needing regular repairs? When you know who your target audience is, then you can create a message that speaks directly to them.
This is the digital era. For any business, having a robust online presence is no longer just optional. Marketing on the Internet always involves a two pronged strategy:
Promotions work great for attracting new customers. Loyalty programs, on the other hand, retain existing ones. Offer customers discounts for referrals. Setting up a points based system where your loyal customers can earn rewards is also a great idea.
Positive reviews on platforms like Google My Business, Yelp, and even your own website can really boost your credibility. Remind your satisfied customers to leave you a review online. Just make sure you always address negative feedback both promptly and professionally.
Knowledge is a powerful marketing tool, so why not invite your valued clients to in person workshops or online webinars via Zoom? Share your expertise about basic car maintenance, understanding car parts, and safe driving tips. This will position your auto shop as a thought leader in the industry. You can educate your audience, all the while also building trust with them.
Never, ever count out the timeless power of local ads! Posting billboards, recording local radio ads, or sponsoring a community event can reinforce your presence in your area. The act of growing goodwill in your community is never a bad thing!
Why not forge partnerships with businesses similar to yours? When you work together with car dealers, car washes, or even gas stations, the cross promotional opportunities can be huge. There is likely a local business owners group in your area you can join, if you do not already have strong bonds with other owners.
Word of mouth is still one of the most potent forms of marketing going. You must give your current customers a reason to refer their family and friends. A simple discount or a free service can be tempting to anyone you offer it to.
The auto repair industry evolves, just like all others. Staying on top of trends, tools, and technology positions your shop as both innovative and up to date. Plus, adopting the latest techniques in your services can serve as a unique selling point.
Lastly, you should always track how effective your marketing strategies are. Use free tools such as Google Analytics in order to understand your website traffic. Meta Insights gauge your shop’s social media engagement on Facebook and Instagram. When you carefully study that data, you can then tweak your strategies in order to get better results.
Marketing your auto repair shop effectively is not just about drawing in a crowd. It is also about building trust and displaying your skills. Most importantly, though, it means more repeat business for your shop. As the old the saying goes, it is not just about working hard. It is also about working smart. Effectively marketing your auto repair shop requires mixing both traditional and modern strategies. It is all about knowing your audience, while positioning your shop’s brand. Only then can you provide your customers a genuine repair value.
Have you ever found yourself at a fork in the road? Perhaps you were not sure how to market for your auto repair shop? Just remember that our expert help is just a click away, anytime. We are here to guide you every step of the way.
Contact You Net Results today, so we can help you start the process. Book a free consultation. Brian Gillis and his team will help you create the best marketing strategy for your auto repair business. When you build up trust and showcase your skills, you will ensure repeat calls. Let’s work together and make this the absolute best month of your business life!
Your auto repair shop lacks direction. Maybe your shop’s business plan has stalled out, and you aren’t meeting your goals. You need an experienced automotive industry coach to help you. Then why not schedule a FREE business strategy session with You Net Results guide Brian Gillis? You’ve got nothing to lose, so sign up today!
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