ARA Virtual Clinic Removing Restrictions Workbook (PDF)
ARA Virtual Clinic Removing Restrictions Workbook (Word Doc)
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The auto repair industry has seen big shifts over the past few decades. Technology evolves, as customers become more tech savvy. The online marketplace dominates. The strategies needed for marketing your auto repair shop have also had to adapt. How do you get the wheels turning to effectively market in this combative landscape?
At You Net Results, we have coached and guided auto repair shop owners just like you to success. This blog will shed light on some effective marketing strategies. These will work for your auto shop, so read on.
1. Marketing Your Auto Repair Shop – Understand Your Target Audience
Before you jump in and try any marketing strategy, you first need to understand who your customers are. Are they millennials who are looking for quick fixes? Or are they families needing regular repairs? When you know who your target audience is, then you can create a message that speaks directly to them.
2. Strengthen Your Online Presence
This is the digital era. For any business, having a robust online presence is no longer just optional. Marketing on the Internet always involves a two pronged strategy:
- Website Optimization: Ensure that your website is both user friendly and optimized for mobile devices. Pack your site with valuable auto repair tips. Use industry specific keywords naturally in order to improve your search engine ranking.
- Social Media Engagement: You need to create pages for your shop on platforms like Facebook, Instagram, and X (formerly Twitter). Post regularly about your services and promotions, as well as customer testimonials. Engaging visual content can work wonders for you here.
3. Offer Promotions and Loyalty Programs
Promotions work great for attracting new customers. Loyalty programs, on the other hand, retain existing ones. Offer customers discounts for referrals. Setting up a points based system where your loyal customers can earn rewards is also a great idea.
4. Seek Reviews and Testimonials
Positive reviews on platforms like Google My Business, Yelp, and even your own website can really boost your credibility. Remind your satisfied customers to leave you a review online. Just make sure you always address negative feedback both promptly and professionally.
5. Marketing Your Auto Repair Shop by Hosting Workshops or Webinars on Zoom
Knowledge is a powerful marketing tool, so why not invite your valued clients to in person workshops or online webinars via Zoom? Share your expertise about basic car maintenance, understanding car parts, and safe driving tips. This will position your auto shop as a thought leader in the industry. You can educate your audience, all the while also building trust with them.
6. Local Advertising and Community Involvement
Never, ever count out the timeless power of local ads! Posting billboards, recording local radio ads, or sponsoring a community event can reinforce your presence in your area. The act of growing goodwill in your community is never a bad thing!
7. Network with Related Businesses
Why not forge partnerships with businesses similar to yours? When you work together with car dealers, car washes, or even gas stations, the cross promotional opportunities can be huge. There is likely a local business owners group in your area you can join, if you do not already have strong bonds with other owners.
8. Set Up A Referral Program
Word of mouth is still one of the most potent forms of marketing going. You must give your current customers a reason to refer their family and friends. A simple discount or a free service can be tempting to anyone you offer it to.
9. Stay Updated with Industry Trends
The auto repair industry evolves, just like all others. Staying on top of trends, tools, and technology positions your shop as both innovative and up to date. Plus, adopting the latest techniques in your services can serve as a unique selling point.
10. Measure, Analyze, Repeat – Marketing Your Auto Repair Shop
Lastly, you should always track how effective your marketing strategies are. Use free tools such as Google Analytics in order to understand your website traffic. Meta Insights gauge your shop’s social media engagement on Facebook and Instagram. When you carefully study that data, you can then tweak your strategies in order to get better results.
Marketing Your Auto Repair Shop – What’s Next?
Marketing your auto repair shop effectively is not just about drawing in a crowd. It is also about building trust and displaying your skills. Most importantly, though, it means more repeat business for your shop. As the old the saying goes, it is not just about working hard. It is also about working smart. Effectively marketing your auto repair shop requires mixing both traditional and modern strategies. It is all about knowing your audience, while positioning your shop’s brand. Only then can you provide your customers a genuine repair value.
Have you ever found yourself at a fork in the road? Perhaps you were not sure how to market for your auto repair shop? Just remember that our expert help is just a click away, anytime. We are here to guide you every step of the way.
You Net Results Is Here For You!
Contact You Net Results today, so we can help you start the process. Book a free consultation. Brian Gillis and his team will help you create the best marketing strategy for your auto repair business. When you build up trust and showcase your skills, you will ensure repeat calls. Let’s work together and make this the absolute best month of your business life!
How can your auto repair service advisor sell more jobs? Brian and You Net Results members discuss a method to help automotive service advisors sharpen their phone skills and sell more repair jobs. One of the cornerstone teachings we stress is PARP: Prepare, Audit, Rehearse, Present.
Want to Sell More Repair Jobs? Learn From Tom Brady and Metallica (Really)
During the off season, as well as between games, NFL football superstar Tom Brady still trains and reviews game film. He is not required to, but he knows he has to in order to be the best. This is why Brady is a household name.Metallica is one of the biggest arena rock bands in the world, but they don’t just step on stage cold. They put in thousands of hours when they rehearse and write. They employ a crew of over 100 roadies, sound engineers, and lighting technicians, who also have to test everything over and over to make sure the show goes smoothly. Not to mention the pyrotechnics crew who ensure all of the fireworks, fire, and explosions are done safely and up to code.
Your auto repair staff is just like a group of star athletes and musicians. If your team wants to win big and sell more repair jobs, then they have to put in the time. This means writing phone and in-person scripts and role playing them repeatedly, until they can present them in their sleep! Soon, you will have more happy customers and more money in the bank. Practice makes perfect!
Ready For The Next Step? Book Your FREE Strategy Session!
Your auto repair shop lacks direction. Maybe your shop’s business plan has stalled out, and you aren’t meeting your goals. You need an experienced automotive industry coach to help you. Then why not schedule a FREE business strategy session with You Net Results guide Brian Gillis? You’ve got nothing to lose, so sign up today!
We discussed the Hexagon and the 6 triangles that make up the Hexagon, specifically focused on the People Process today. We formed the top three gears that will drive that process forward. We also spent some time specifically discussing recruiting technicians.
- Recruiting and Retention
- Ongoing meeting (STS, SMS, SBS, SPS) along with ongoing skills training.
- Incentives and Pay Plans.
SOP Formation and Review
WOIT Discussion and Notes Formation and Review
Today’s Agenda Topic
Creating an Onboarding Process for New Hires (SOP-617)
To create a comprehensive onboarding process for new hires, so they will feel part of our team, while retention and productivity improves. There is nothing like knowing all the ins and outs of the new position.
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