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Strategy session - drawing up business tactics for auto repair

Are you feeling crushed under the weight of running your business? You’re not alone. Many auto repair Owners and General Managers wonder why running their businesses is so hard. But not all of them. What strategy is in play to create their success?

Strategy – Big Picture Planning

We often hear the mantra, “Work Smarter Not Harder.” What does that mean? Let’s talk about Strategy versus Tactics for a bit. Understanding the difference between them is critical to your business’s success.

Strategy is looking at the big picture planning you need to do before diving into the tactics. If your spouse wants you to build her dream house, you don’t just run to Home Depot and purchase a pile of bricks. If you HAD a pile of bricks laying around in the backyard, would you then start laying them out? No. You would end up with a disappointing mess, as well as an unhappy spouse. Not good.

When you want to build your dream house, there are specific steps you need to take before beginning the build process. First, you need to purchase the land and survey the land. Next, you will meet with an architect and draw out the plans. Then, meet with the builders, acquire the permits, and make sure there is money in the bank to pay for it all. That’s called strategy.

Tactics – Laying the Foundation

After all that, THEN you can begin laying the foundation. You’ll be counting the number of bricks you’ll need, setting up the framing, installing the infrastructure, hiring the electrician, and so on. That’s tactics.

If you try building that dream home without strategy or tactics, you’re screwed. It doesn’t matter how good the architect and builder are. Without strategy and tactics, you get stuck with analysis paralysis! You wonder why that dang house has become such a money pit.

How Do Strategy and Tactics Apply to Your Auto Repair Business? 

Everyone needs a strategy, from your technicians to you, the owner and managerWell, if you want to build your ideal company, then you need to put together your strategy. Once your business plan and marketing strategies are mapped out, you need to employ the tactics that will get you there.

Fortunately, You Net Results has the experience to walk you through both the strategy and tactics you’ll need to get your business to the next million dollars in annual revenue. It’s not an overnight project. It takes a lot of work. However, it’s a solid plan that will help you reach your goals, as long as you implement and take action.

At You Net Results, we facilitate coaching groups for auto repair shop owners. Together, we  can all reach a turnaround point. You will emerge from the experience of moving from a business owner to a confident business leader. Thus, you will eliminate the obstacles that hold you back. 

Are you ready? Let’s do this. 

To find out more, contact us for a complimentary consultation. Brian Gillis will discuss your business strategies and find ways to improve your annual revenue and company culture.

30-60-90 Principle

30-60-90 Principle

In this clip from the May 20th Front Counter Workshop meeting, Brian discusses a few scenarios that service writers might encounter. When your customers bring their vehicles in for recommended checkups at 30/60/90k, advisors must print out a checklist. During this scheduled maintenance, it is important that front counter personnel and technicians are thorough. Making the right recommendations when sharing the printout should always be part of this car service system.

Car service system - returning key to customer30/60/90 Car Service System Discussion

The YNR members on the call then propose specific services to recommend. What if the customer objects after that? Perhaps your customers who have read their manuals will reject recommendations when your service writers make them. “The manual does not recommend checking that part at this mileage, so I will opt out.”

Brian guides us how to respond when such instances occur. These are core tenets in systems that both build customers’ confidence and maximize your profits.

Put the most effective systems to work in your auto repair shop!

Do you and your front counter team need hands on, real time training? If your profit margins are not what you wish they were, then the answer is always yes! Learn the systems that run a successful automotive repair business, as well as how to teach them to your people. We offer LIVE online meeting groups every week. They are also archived on our site for you to view at your convenience. Sign up for a free strategy session today!

Front Counter Six Series, Part 1: Thrive Not Survive

Front Counter Six Series, Part 1: Thrive Not Survive

The team discusses incoming phone call scripts. Why do we do it this way? Why practice phone skills? We talk about four reasons and eight rules for answering the phone, and three types of phone calls. Proper word usage is mission critical, and we talk about why!

Quotes from Brian

  • Perfect practice makes perfect
  • Hearing the smile in your voice
  • Motion creates emotion

Downloads

Anytime Script – Instant Close – Why Phone Skills – 8 Rules – Oil Change
Powerpoint PDF

Challenge of Change, Part 13

Review parts 1 through 15 for details and thinking, then utilize the Recipe for Change.

Part 13 – Seven Step Transition Method

To reach your transition goal, climb one step at a timeNeed a method of managing transition? Please see the seven step process listed below, taken from Leader to Leader Institute’s Leading Transition article:

  1. Describe the change and why in less than one minute
  2. Make sure the details of the change are planned, detailed, and a time frame is set
  3. Understand who is going to have to let go of what and when
  4. Make sure people are given time to respectively let go of the past
  5. Continually communicate the purpose, the picture, the plan, and the part
  6. Create temporary solutions to the temporary problems
  7. Articulate the new attitudes and behaviors needed to make the change

So how do these 7 steps apply to you? Great question! The next change you want to make in your business is to use these seven steps as a systemic process for making a change. Take a test drive of the seven step process. Only then you will know!

The Recipe for Change

When you’re baking a cake, there are certain ingredients that are necessary for the cake to come out as planned. You need to follow a step by step procedure. Include all portions as described, mix as indicated, then cook for the optimum time and temperature. Any variation from the recipe may cause an incomplete and utter disaster! If you don’t follow the recipe, you will not get the results you were expecting.

When you’re leading your company and staff through change, a recipe would be very helpful, so here it is:

  1. You must be totally committed to the change (1 gallon)
  2. It must be well defined and written (1 pint)
  3. You must be willing to accept the push back and resistance (1 quart)
  4. Create the WHY story to sell to sell your staff (Five Pounds)
  5. Talk to them one-on-one (1 Tablespoon)
  6. Give them time to adjust mentally to the change (Let Marinate 1 week)
  7. Let them express their feelings (Snap-Crackle-Pop)
  8. Set a rollout date for the change to occur (Cook Time 10 Days)
  9. Have many training sessions before rollout (Mixing steps)
  10. Establish the change as a habit (Tasting the results)

This is a quick and simple recipe for change. Follow the ingredients and steps, and see what results you will achieve. Review parts 1 through 15 for more details and thinking.

Management is the formula.

Leadership is the essential catalyst.

You are the stick that stirs the ingredients.

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