In this clip from our recent Virtual Clinic online training class, Brian Gillis explains how a Vehicle Intake Form works in an auto repair shop. Line by line, Brian explains how this form pertains to managers and service advisors, as well as automotive technicians.
Vehicle Intake Form – Step By Step
Brian starts the vehicle intake form explanation. Customers fill out this form in order to explain their vehicle’s needs. This document helps us to clarify these details for each member of our staff, as the car or truck moves from customer to advisor to technician.
One of our members had a vehicle intake form, which they had personalized for their shop. Brian used it as the example to explain each part of the form, including the authorization section on the back. Each attendee of this Virtual Clinic event had a blank form in their handout, so they could review the steps real time and adapt them. Our friend Luke explained the importance of the form, from avoiding confusion on which part needed service, to collecting the customer’s information in order to contact them.
When Brian continued, he ran through each section of the Vehicle Intake Form, noting the importance of the production date. This date can ensure an errant part delivery won’t hold up the repair process. Also, when the customer details the issue in their own words, there is no margin for error or confusion. This protects both the customer and the shop.
Is Your Auto Repair Shop Ready For The Next Step? Book Your FREE Strategy Session!
Your independent automotive repair shop is lacking in direction. Maybe your business plan has stalled out. You are definitely not meeting your goals for growth. You need an experienced automotive industry coach who can help you. Then why not schedule a FREE business strategy session with You Net Results guide Brian Gills? You’ve got absolutely nothing to lose, so sign up today!
We will soon bid farewell to the old year and welcome the new. Now is the perfect time to reflect on your auto repair business and set some realistic auto repair New Years resolutions. At You Net Results, we understand the unique challenges auto repair shop owners face. Hence, in this blog, we’ll guide you through some key goals that can change your auto repair shop and set you on a path to long-term success. Let’s examine them.
Auto Repair New Years Resolutions #1: Streamline Operations
One of the most crucial resolutions for an auto repair business is streamlining operations. This means optimizing your workflow, reducing unnecessary downtime, and ensuring that your team operates efficiently. Consider automating routine tasks, implementing a reliable software system, and providing regular training for your staff. Our Auto Service Advisor Training can help you achieve these goals, so your shop will be more efficient and profitable.
#2: Invest in Training and Development
Your team is your greatest asset. In the auto repair industry, staying updated with the latest technologies and repair techniques is essential. Resolve to invest in training and development programs for your service advisors, technicians, and customer service staff.
You Net Results offers comprehensive training programs in order to improve your team’s knowledge and skills. That will enhance the customers’ experiences, guaranteed.
#3: Enhance Customer Experience
Customer satisfaction should always be a top priority. Make a resolution to go the extra mile in providing excellent customer service. Encourage your service advisors to communicate clearly with clients, explain repairs, and offer honest estimates. Happy customers not only return but also refer others to your shop. Our ARA (Auto Repair Advisor) program equips your team with the skills to exceed customer expectations.
Auto Repair New Years Resolutions #4: Set Clear Financial Goals
Financial stability is key to the long-term success of your auto repair business. Set specific financial goals for the year, such as growing revenue, reducing expenses, or raising profit margins. Regularly monitor your financial performance, then make necessary adjustments. You Net Results offers financial coaching to help you navigate the financial aspect of your business successfully.
#5: Embrace Technology
The auto repair industry is constantly evolving with new technologies and diagnostic tools. Staying up-to-date is essential for providing high-quality service. Resolve to embrace technology and invest in the latest equipment. You Net Results can help you select the right tools and technology in order to improve diagnostics and efficiency.
#6: Implement a Marketing Plan
Effective marketing is important for attracting new customers and retaining existing ones. Make a resolution in order to create a marketing plan for your auto repair business. Utilize online marketing, social media, and email campaigns so you can reach your target audience. Our website has a dedicated blog on “Auto Service Advisor Marketing Strategies” that can provide more info.
Auto Repair New Years Resolutions #7: Monitor Key Performance Indicators (KPIs)
In order to track your progress, establish a set of key performance indicators (KPIs) for your business. This can include metrics such as customer retention rates, average repair order value, and technician productivity. Regularly review these KPIs so you can use the data to make informed decisions and improvements.
We Can Help You Reach Your New Years Goals!
The beginning of a new year is the perfect time to set goals for your auto repair business. By following all that we have mentioned in this blog, you can position your business for growth and success in 2024.
At You Net Results, we’re here to help you keep these resolutions. Our Auto Service Advisor Training and other programs empower both auto repair shop owners and their teams. Make 2024 a year of prosperity and excellence for your business by taking the first step toward improving. Contact You Net Results today, so we can help you get started. Book acomplimentary consultation. Brian Gillis and our team will help you create the best marketing strategy for your business. Build trust, showcase expertise, and ensure repeat business. Let’s make 2024 the best year of your business life!
The auto repair industry has seen big shifts over the past few decades. Technology evolves, as customers become more tech savvy. The online marketplace dominates. The strategies needed for marketing your auto repair shop have also had to adapt. How do you get the wheels turning to effectively market in this combative landscape?
At You Net Results, we have coached and guided auto repair shop owners just like you to success. This blog will shed light on some effective marketing strategies. These will work for your auto shop, so read on.
1. Marketing Your Auto Repair Shop – Understand Your Target Audience
Before you jump in and try any marketing strategy, you first need to understand who your customers are. Are they millennials who are looking for quick fixes? Or are they families needing regular repairs? When you know who your target audience is, then you can create a message that speaks directly to them.
2. Strengthen Your Online Presence
This is the digital era. For any business, having a robust online presence is no longer just optional. Marketing on the Internet always involves a two pronged strategy:
Website Optimization: Ensure that your website is both user friendly and optimized for mobile devices. Pack your site with valuable auto repair tips. Use industry specific keywords naturally in order to improve your search engine ranking.
Social Media Engagement: You need to create pages for your shop on platforms like Facebook, Instagram, and X (formerly Twitter). Post regularly about your services and promotions, as well as customer testimonials. Engaging visual content can work wonders for you here.
3. Offer Promotions and Loyalty Programs
Promotions work great for attracting new customers. Loyalty programs, on the other hand, retain existing ones. Offer customers discounts for referrals. Setting up a points based system where your loyal customers can earn rewards is also a great idea.
4. Seek Reviews and Testimonials
Positive reviews on platforms like Google My Business, Yelp, and even your own website can really boost your credibility. Remind your satisfied customers to leave you a review online. Just make sure you always address negative feedback both promptly and professionally.
5. Marketing Your Auto Repair Shop by Hosting Workshops or Webinars on Zoom
Knowledge is a powerful marketing tool, so why not invite your valued clients to in person workshops or online webinars via Zoom? Share your expertise about basic car maintenance, understanding car parts, and safe driving tips. This will position your auto shop as a thought leader in the industry. You can educate your audience, all the while also building trust with them.
6. Local Advertising and Community Involvement
Never, ever count out the timeless power of local ads! Posting billboards, recording local radio ads, or sponsoring a community event can reinforce your presence in your area. The act of growing goodwill in your community is never a bad thing!
7. Network with Related Businesses
Why not forge partnerships with businesses similar to yours? When you work together with car dealers, car washes, or even gas stations, the cross promotional opportunities can be huge. There is likely a local business owners group in your area you can join, if you don’t already have strong bonds with other owners.
8. Set Up A Referral Program
Word of mouth is still one of the most potent forms of marketing going. You must give your current customers a reason to refer their family and friends. A simple discount or a free service can be tempting to anyone you offer it to.
9. Stay Updated with Industry Trends
The auto repair industry evolves, just like all others. Staying on top of trends, tools, and technology positions your shop as both innovative and up to date. Plus, adopting the latest techniques in your services can serve as a unique selling point.
10. Measure, Analyze, Repeat – Marketing Your Auto Repair Shop
Lastly, you should always track how effective your marketing strategies are. Use free tools such as Google Analytics to understand website traffic. Meta Insights gauge your shop’s social media engagement on Facebook and Instagram. When you carefully study that data, you can then tweak your strategies in order to get better results.
Marketing Your Auto Repair Shop – What’s Next?
Marketing your auto repair shop effectively is not just about drawing in a crowd. It is also about building trust and displaying your skills. Most importantly, though, it means more repeat business for your shop. As the old the saying goes, it is not just about working hard. It is also about working smart. Effectively marketing your auto repair shop requires mixing both traditional and modern strategies. It is all about knowing your audience, while positioning your shop’s brand. Only then can you provide your customers a genuine value.
Have you ever found yourself at a fork in the road? Perhaps you were not sure how to market for your auto repair shop? Just remember that our expert help is just a click away. We are here to guide you every step of the way.
You Net Results Is Here For You!
Contact You Net Results today, so we can help you start the process. Book a free consultation. Brian Gillis and his team will help you create the best marketing strategy for your auto repair business. When you build up trust and showcase your skills, you will ensure repeat calls. Let’s work together and make this the absolute best month of your business life!
This clip is from our Clear Counter Communications Zoom video series. You Net Results Guide Brian Gillis explains the important and underutilized concept of Payoff Gestures to YNR members. Your Automotive Service Advisors can use these subtle, yet powerful, techniques in order to help them increase their repair job sales. They also help your Service Writers to explain regular maintenance and needed repairs to your customers.
Your Service Advisors Need To Learn Payoff Gestures
Whether your auto repair shop’s Service Advisors are on the phone with a client, or speaking with them face to face, their physical gestures can and will make a difference. Some examples of these payoff gestures can include standing up and sitting back down in their chairs while speaking. Using their hands and employing various facial expressions while talking with customers is also helpful. Small inflections can result in big results for your independent auto repair shop!
Each and every one of these payoff gestures can tell their very own unique story. Additionally, these methods will give different signals to each one your valued clients.
Some customers may respond better to certain payoff gestures than other ones. It is all in the process of getting to know them better. Guess what? That is also a key component in converting first time clients to loyal repeat customers!
Ready For The Next Step? Then Book Your FREE Strategy Session!
Your independent auto repair shop is lacking in its overall direction. Maybe your shop’s business plan has stalled out. You definitely are not meeting your goals for growth. Face it, you are in need of an experienced, skilled automotive industry coach that can help you. Then why not schedule a FREE business strategy session with You Net Results Guide Brian Gillis? You have got nothing to lose, so sign up today!
What is the one thing that every successful auto repair shop has in common? All of them provide their customers with a detailed Preventive Maintenance Inspection form, or PMI. How important is this form? YNR Guide Brian Gillis discussed the ins and outs of the PMI with Service Advisors on a recent Advisor Results Academy meeting. Watch and learn how this vehicle “bill of health” makes a difference in cultivating repeat business. This form effectively helps customers budget and create a game plan for needed future repairs and services. See how it builds trust yet?
PMI – The Name of the Game
Preventive maintenance is the name of the game when it comes to making a vehicle last longer. Do your customers want proof of how thoroughly you have inspected their vehicle? Then you need to provide them with a detailed Preventive Maintenance Inspection form. In short, a PMI.
This gives them the peace of mind that your Technicians have gotten to closely know their vehicle, both inside and out. Your Mechanics and Service Writers will recommend the services that they would perform on it if it were their own. Your front of house staff can then confidently present and review this PMI form to customers. This gives them the chance to either sell customers additional repairs on the spot, or plan out a timeline for those services to be done in the future.
Ready For The Next Step? Book Your FREE Strategy Session!
Your independent auto repair shop lacks direction. Maybe your business plan has stalled out. You definitely are not meeting your goals for growth. You need an experienced automotive repair industry coach to help you! Then why not schedule a FREE business strategy session with You Net Results guide Brian Gillis? You’ve got nothing to lose, so sign up today!
Vehicle Intake Form – Step By Step
