Here’s a clip from a recent members only Front Counter training Zoom meeting. Brian and the group write a phone script in order to let customers know that our auto repair shops are open and safe, despite the current COVID-19 pandemic.

Firstly, our group opens up with some role playing exercises. The owners and the managers on the call pretend to make calls in order to reconnect with their past customers. They emphasize that their auto repair shops are indeed essential businesses. Then, they also list a few steps that they are taking to ensure everyone’s health and safety.

Next, it is so important to list some of the perks your shop offers. These may be special procedures because of the coronavirus pandemic, or they may be some of your regular features. Regardless, it is a great idea to remind your clients about them. These benefits could possibly include your special oil change offers, or even your courtesy shuttle. Why not offer them a free pickup and delivery for their peace of mind? However, it is important to stay as brief as you can with your phone script. This way, you won’t take up too much of your clients’ time before asking them to come in for a tune up.

Phone Script Training session for Automotive Service Writers

While the end purpose if these calls is to drive sales, you may be surprised at the conversations that will spring up. Even though a deeper trust from your customers will lead to opportunities to upsell, letting them know you’re concerned about their health and safety is priceless. Your phone script must let them know you are open and you’re there for them.

If you would like to see the full session and download the script, sign up to become a member today!


Topics Discussed

  • Overview of Management Process
  • Management Process during COVID-19 Pandemic, a very relevant issue right now
  • Best practices share
  • Email samples
  • Website samples
  • Hammer your database with “we are open!”
  • Get a plan and execute it
  • Don’t show your fear as the leader

Listen Up and hear from other shop owners and what they are experiencing and doing. Remember, YOU are an essential business. Do all you can to stay open and spread the word to your database YOU are open.


Management Process PDF

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