Are you feeling crushed under the weight of running your business? You’re not alone. Many auto repair Owners and General Managers wonder why running their businesses is so hard. But not all of them. What strategy is in play to create their success?
Strategy – Big Picture Planning
We often hear the mantra, “Work Smarter Not Harder.”What does that mean? Let’s talk about Strategy versus Tactics for a bit. Understanding the difference between them is critical to your business’s success.
Strategy is looking at the big picture planning you need to do before diving into the tactics. If your spouse wants you to build her dream house, you don’t just run to Home Depot and purchase a pile of bricks. If you HAD a pile of bricks laying around in the backyard, would you then start laying them out? No. You would end up with a disappointing mess, as well as an unhappy spouse. Not good.
When you want to build your dream house, there are specific steps you need to take before beginning the build process. First, you need to purchase the land and survey the land. Next, you will meet with an architect and draw out the plans. Then, meet with the builders, acquire the permits, and make sure there is money in the bank to pay for it all. That’s called strategy.
Tactics – Laying the Foundation
After all that, THEN you can begin laying the foundation. You’ll be counting the number of bricks you’ll need, setting up the framing, installing the infrastructure, hiring the electrician, and so on. That’s tactics.
If you try building that dream home without strategy or tactics, you’re screwed. It doesn’t matter how good the architect and builder are. Without strategy and tactics, you get stuck with analysis paralysis! You wonder why that dang house has become such a money pit.
How Do Strategy and Tactics Apply to Your Auto Repair Business?
Well, if you want to build your ideal company, then you need to put together your strategy. Once your business plan and marketing strategies are mapped out, you need to employ the tactics that will get you there.
Fortunately, You Net Results has the experience to walk you through both the strategy and tactics you’ll need to get your business to the next million dollars in annual revenue. It’s not an overnight project. It takes a lot of work. However, it’s a solid plan that will help you reach your goals, as long as you implement and take action.
At You Net Results, we facilitate coaching groups for auto repair shop owners. Together, we can all reach a turnaround point. You will emerge from the experience of moving from a business owner to a confident business leader. Thus, you will eliminate the obstacles that hold you back.
Are you ready? Let’s do this.
To find out more, contact us for a complimentary consultation. Brian Gillis will discuss your business strategies and find ways to improve your annual revenue and company culture.
Here’s a clip from our Advisor Results Academy meeting, where we talk about Auto Repair Financing. First, Brian and the service writers on the call touch on the importance of financial assistance. We discuss comparing ourselves to other auto shops in our area. While we may charge more for labor, do our customers get what they pay for? Do your competition offer shuttle service? How about preventive maintenance inspections, and other perks to ensure customers return?
Why are auto repair financing options important?
If not for the repair shop offering financing, this customer couldn’t have gotten necessary repairs!
Finally, we transition to our main topic, another key feature all automotive shops should offer. Financing is so important for many customers.
Having a reliable vehicle is a basic need for most people, since they need a safe commute to work. Most of our customers are hard working, honest people who hold down full time jobs. However, they have fallen on hard times or have bad credit. That is no reason to punish them further!
Affordable financing could determine whether or not they opt in for necessary repairs. As an auto repair shop owner, you must offer a financing option for these customers.
As the video concludes, service advisors discuss the financing companies their shops work with, in order to add needed flexibility to customers. They also add dollars to their bottom lines. Services such as SNAP, Car Care One, and Easy Pay are all discussed.
Does your automotive repair shop offer customers financing options? It could make the difference on selling auto repair jobs that you might not otherwise! Survey the other automotive shops in your area and see what they’re doing right or wrong. It may make a huge improvement to your own shop’s financial health!
Get in on the discussion – join one of our Tuesday calls for free!
SOP Formation and Review
