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Find out what AI sees as differences between Leadership and Managment.

1. Utilizing SOPs to run the day to day.
2. Having a checklist
3. Breaking down workflow / The Workflow Board.
4. Maximizing your point of sale system as a workflow tool.
5. Methods to stay organized and ensure efficiency

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Deep dive into being an influencer

Items discussed:

1. Be a good listener
2. Be consistent
3. Follow through on what you say you’re gonna do.
4. Be in good health (physically, emotionally, and spiritually) help your self before you can help others
5. Stay focused on things that matter that you can control
6. Openly share and listen with teammates
7. Be confident and build confidence
8. Bonus: key ways to inspire and motivate others!!

As an auto repair shop owner, you know how important it is to market your business to attract new customers. But with so many marketing tactics available, it can be difficult to know which strategies are most effective. One important metric to pay attention to is your clickthrough rate (CTR), which can have a significant impact on the success of your marketing efforts.

What Is Clickthrough Rate (CTR)?

CTR is a metric that measures the number of clicks your ad receives divided by the number of impressions, or views, it receives. In other words, it’s the percentage of people who click on your ad after seeing it. For example, if your ad has 100 impressions and 10 clicks, your CTR is 10%.

How Does Clickthrough Rate Affect My Auto Repair Marketing?

CTR is an important metric because it can give you insights into how well your marketing efforts are performing.

A high CTR indicates that your ad is resonating with your target audience and compelling them to take action. On the other hand, a low CTR may indicate that your ad is not relevant or engaging to your target audience.

In addition, CTR can affect your ad rank, which then determines where your ad appears in search engine results pages. A higher Clickthrough Rate can lead to a higher ad rank, which can improve the visibility and reach of your ad.

How Can I Improve My Auto Repair Shop’s CTR?

There are several strategies you can use to improve your Clickthrough Rate and make your auto repair marketing more effective:

Use targeted keywords

Using relevant, targeted keywords in your ad copy can help ensure that your ad appears to the right audience. Research keywords that are relevant to your auto service center, so you can include them in your ad copy and headlines.

Write compelling ad copy

Your ad copy should be both engaging and compelling, highlighting the unique value of your auto repair services. Use clear, concise language, so it will speak directly to your target audience.

Test different ad formats

When you experiment with different ad formats, such as text, image, or video ads, you will see which formats perform best for your business. Test different headlines, descriptions, and calls to action to see which combinations drive the most clicks.

Optimize your landing pages

Make sure that your landing pages are optimized for the keywords and messaging used in your ads. Your landing page should provide a clear and compelling offer, so it encourages visitors to take action.

Conclusion: Monitor Your Clickthrough Rate for Better Auto Repair Marketing Results

By monitoring your Clickthrough Rate and taking steps to improve it, you can make your auto repair marketing more effective and reach more potential customers. Use targeted keywords, write compelling ad copy, experiment with different ad formats, and optimize your landing pages to drive more clicks and improve your ad rank.

Join Brian Gillis and our YNR members in this Advisor Results Academy call and you will learn some crucial Auto Repair Sales Techniques! It is so very important for your auto repair shop Service Advisors to exude confidence, while remaining both friendly and helpful. It is time that your Service Writers learned the phone skills that they need to sell more auto repair jobs.

Auto Repair Sales Techniques That Your Service Advisor Can Use Today

In this short but informative clip, Brian starts out by quizzing Nick on one example of many auto repair sales techniques. Nick replies with “Assume the Sale”.

Brian states bluntly that you will close more repair orders when you assume the sale. Positive language is embedded in each of the phone scripts YNR trained Service Advisors use. Don’t ask “is it okay if we do this repair?” That language sounds timid, and lacking in confidence as well. Instead, tell the customer that you’re going to go ahead and have (insert the name of your technician) get started on these repairs. Then ask what the best phone number is to reach them.

When you use timid language, you leave room for doubt. You give the customer an opening to start thinking about other options. Those options could be consulting with their spouse, or price shopping with your competitors. When you use auto repair sales techniques, such as “assume the sale”, you put their mind at ease. It’s so much easier to go ahead and get that repair done now by qualified technicians, rather than wasting time by exploring other options.