Shop owners share pay plans for the front of the house as well as back of the house. How are associates being incentivized to produce?
front of house
What is the one thing that every successful auto repair shop has in common? All of them provide their customers with a detailed Preventive Maintenance Inspection form, or PMI. How important is this form? YNR Guide Brian Gillis discussed the ins and outs of the PMI with Service Advisors on a recent Advisor Results Academy meeting. Watch and learn how this vehicle “bill of health” makes a difference in cultivating repeat business. This form effectively helps customers budget and create a game plan for needed future repairs and services. See how it builds trust yet?
PMI – The Name of the Game
Preventive maintenance is the name of the game when it comes to making a vehicle last longer. Do your customers want proof of how thoroughly you have inspected their vehicle? Then you need to provide them with a detailed Preventive Maintenance Inspection form. In short, a PMI.
This gives them the peace of mind that your Technicians have gotten to closely know their vehicle, both inside and out. Your Mechanics and Service Writers will recommend the services that they would perform on it if it were their own. Your front of house staff can then confidently present and review this PMI form to customers. This gives them the chance to either sell customers additional repairs on the spot, or plan out a timeline for those services to be done in the future.
Ready For The Next Step? Book Your FREE Strategy Session!
Your independent auto repair shop lacks direction. Maybe your business plan has stalled out. You definitely are not meeting your goals for growth. You need an experienced automotive repair industry coach to help you! Then why not schedule a FREE business strategy session with You Net Results guide Brian Gillis? You’ve got nothing to lose, so sign up today!
Here’s one of our handy Service Advisor tips. Are your service advisors asking the right questions up front? This is mission critical to avoid having to call customers back when your Technician finds something unexpected with a vehicle and has questions of their own. Don’t risk painting your staff as incompetent. That’s a recipe for wasting time and money. Ask the right questions up front!
Service Advisor Tips – Call Recap
Brian opens up the clip by presenting Step G in the Getting Acquainted / In Person Counter Contact form. This is probably the most important step in the process. All the Service Advisor Tips and voice tricks mean nothing if you are not listening, asking questions, and verifying the customer’s vehicle problem. Remember, at the end of the day, our customers have problems, and it’s our job to solve them.
We must gather as much information as possible from the customer. Brian confirmed this to be true with our guest Nick, who is an A Tech. When a Service Advisor doesn’t gather enough information and pass it all on to the Technicians, we’ve got big trouble.
Repeating the customer’s problems back to them builds their confidence in us, as well as helping us avoid missing an issue later. Nick verified that he has had many questions for Service Advisors immediately after receiving work orders. For example, he may not know how long a car’s transmission has been slipping. This question should have come up when the Service Advisor initially talked with the customer.
Learn More – Get Your FREE Strategy Session
Does your auto repair shop lack direction? Perhaps your business plan has stalled out, and you need an experienced automotive industry coach to help you. Then why not schedule a FREE business strategy session with Brian? You’ve got nothing to lose, so sign up today!
Photo from the June 2021 Automotive Training Conference
Do you agree with these FOUR statements about Automotive Processes and Systems?
- Automotive Processes and Systems run your business, whether they are written or unwritten.
__Yes__No - Your People run the Processes and Systems.
__Yes __No - Making your business process and systems dependent, rather than people dependent, is the major objective of the Manager
__Yes __No - Your Daily Operations Silver Bullets do not exist.
__Yes __No
At You Net Results we utilize what we like to call “YOUTOOLS.” They are a set of automotive business tools that can help you manage your business better as you grow it.
Online and In-Person Training
Throughout COVID, we have been meeting together online. We review processes and systems that help businesses operate smoothly and thrive. We have all gone through many changes during the pandemic. Online learning has helped our businesses pivot and grow during these challenging times.
In June 2021, our 360 Full Circle Group met in Atlanta, GA, in order to share our auto repair businesses’ methods. Look at all of those smiling faces in the photo above after we saw each other in person, shared hugs, and broke bread together. What a great event!
We see such great success among the auto repair shops we coach at You Net Results! Because of that, we are, of course, continuing our online and in-person educational programs.
Now, let’s look at the answers to the questions asked above about automotive processes.
Yes, processes and systems help run your business. However, they are clearer and easier to reproduce when you write down those Standard Operating Procedures down. Congratulations if you have all of your processes documented. However, you are in trouble if they are stuck on a shelf in a three-ring binder collecting dust. They need to be living, breathing, updated SOPs in order to work effectively.
Yes, your people run the processes and systems. But the question remains, are they doing it correctly? If you’re not sure, take a look at what your customers say about your business — both good and bad. Can you identify what must be improved? Can you determine if anyone within your team is sabotaging your systems and processes? If yes, then we can help you determine how to regain control.
Yes, the Manager’s main objective is to make your business process and systems dependent, instead of people dependent. If you focus on the systems and processes, then your business is more scalable. Imagine if McDonald’s could only run if one specific person were present. Would the restaurant be able to stay open as long as needed if it was entirely people-dependent? We think not. Because of well-documented systems and processes, McDonald’s has evolved into a multi-billion dollar, worldwide operation.
Yes, your Daily Operations Silver Bullets do not exist. You simply cannot write down your daily operations once expecting them to hold for a decade. Things change. Systems change, software changes, people change. It is crucial to treat your Standard Operating Procedures as living, breathing entities. “Silver Bullets” imply “one and done”, or “set it and forget it”. If you want your business to be successful, then that’s just not the case.
Take the YOUTOOLS Automotive Processes Journey with Brian Gillis
At You Net Results, we host coaching groups just for auto repair shop owners. Together, we can all reach our own turnaround points. You will move from a business owner to a confident business leader. Then, and only then, you can eliminate everything that is holding you back.
Are you ready? Let’s do this!
Don’t keep hiding in the weeds! Let’s Maximize our Daily Operations.
To find out more, contact us for a complimentary consultation. Brian Gillis will discuss your business strategies, and then find ways to improve both your annual revenue and company culture.
YNR Members on the call talk about the similarities between auto repair shop staff and medical doctors. It is up to us to not only correctly diagnose a vehicle’s problems, but to also remain up front about them with their owners. Think of how you would feel as a customer if a service advisor withheld information about problems with your car because he or she was afraid of charging you more. Imagine if these problems caused your car to break down, and cost you even more later. You probably would not visit that shop again. You may even leave the shop a poor review online afterward. What if that review included the service advisor’s name? Surely, that would cause harm to the shop’s reputation, as well as the front counter staff.
Our professional obligation as Auto Repair Shop owners and staff
You owe it to your team to model both honesty and integrity. As Warren Buffett famously said, “It takes twenty years to build a reputation, and five minutes to ruin it.” If your staff sees you practicing what you preach, then they will get buy in from you.
When mechanic technicians, general managers, and service writers work together to perform their professional obligations, customers respond. They will reward your honesty and consistency with the one thing every automotive shop needs: return business and referrals!
Learn more about professionalism in your own auto repair shop!
Could your front counter staff use a deep dive on the concept of professional obligation? Learn the systems that run a successful automotive repair business, as well as how to teach them to your people. You Net Results offers LIVE online meeting groups every week. They are also archived on our site for you to view at your convenience. Sign up for a free strategy session!
