From Rock Star Marketing’s “How To Win In A Chaotic Economy” Virtual Summit. A panel discussion with all the presenters hosted by Carm Capriotto.
Clear Counter Communications, Part 4
Fourth and final installment of our Clear Counter Communications series, discussing Full System Isolation and PMI. Timestamps:
- PMI sheet review / disclaimer (00:28-1:51)
- System Isolate Script Writing and Presentations (1:51-38:47)
- PMI Script Writing w/ Checklist (38:47-54:55)
- PMI Presentations (55:09-1:12:30)
- Q&A – Mass Texts vs Mailers vs Emails vs Callbacks (1:13:11-1:17:51)
- Final Thoughts and Takeways from Host and Attendees (1:17:51-1:35:20)
- Price comments from customers / Counterfeit Spark Plugs video (1:35:20-1:46:47)
Downloads
Clear Counter Communications, Part 3
In the 3rd session, we will discuss Techniques and Mindsets when using Scripts. Timestamps:
- Full System Isolate / Initial Concern Script Review; Isolation vs Maintenance (1:17-22:29)
- Discussion of analogies to help customers understand recommended repairs (22:29-46:43)
- Payoff Voice Enhancements (46:43-50:44)
- Voice Enhancements to Avoid (50:44-52:16)
- Payoff Gestures for Enhancement (52:16-53:19)
- Role Playing Voice Enhancements (54:20-59:51)
- ECM (59:51-1:13:30)
- Types of Callbacks / Email followups discussion (1:13:30-1:25:57)
- Script Writing and Sharing: Callbacks (1:25:57-1:49:03)
Clear Counter Communications, Part 2
Day two of our Clear Counter Communications event for 360 members. Time stamps:
- Recap and review from Day 1 (00:23-30:25)
- Tie-Down writing and role play (30:26-39:37)
- Roundtable Script rehearsal: Quick Close (39:38-53:50)
- Roundtable Script rehearsal: Oil Change Script (55:35-1:11:20)
- Roundtable Script rehearsal: Anytime Script (1:11:20-1:39:25)
- What if the Customer Hangs Up? / A Busy Shop is the Best Advertising (1:39:25-1:45:51)
- Preview of Day 3 (1:45:52-1:49:37)
