fbpx

Join Brian Gillis and our YNR members in this Advisor Results Academy call and you will learn some crucial Auto Repair Sales Techniques! It is so very important for your auto repair shop Service Advisors to exude confidence, while remaining both friendly and helpful. It is time that your Service Writers learned the phone skills that they need to sell more auto repair jobs.

Automotive Repair Service Advisors can use auto repair sales techniques on the phone to assume the saleAuto Repair Sales Techniques That Your Service Advisor Can Use Today

In this short but informative clip, Brian starts out by quizzing Nick on one example of many auto repair sales techniques. Nick replies with “Assume the Sale”.

Brian states bluntly that you will close more repair orders when you assume the sale. Positive language is embedded in each of the phone scripts YNR trained Service Advisors use. Don’t ask “is it okay if we do this repair?” That language sounds timid, and lacking in confidence as well. Instead, tell the customer that you’re going to go ahead and have (insert the name of your technician) get started on these repairs. Then ask what the best phone number is to reach them.

When you use timid language, you leave room for doubt. You give the customer an opening to start thinking about other options. Those options could be consulting with their spouse, or price shopping with your competitors. When you use auto repair sales techniques, such as “assume the sale”, you put their mind at ease. It’s so much easier to go ahead and get that repair done now by qualified technicians, rather than wasting time by exploring other options.

Is Your Auto Repair Shop Ready For The Next Step? Book Your FREE Strategy Session!

Brian Gillis - You Net ResultsYour independent automotive repair shop is lacking in direction. Maybe your business plan has stalled out. You are definitely not meeting your goals for growth. You need an experienced automotive industry coach who can help you. Then why not schedule a FREE business strategy session with You Net Results guide Brian Gillis? You’ve got absolutely nothing to lose, so sign up today!

People in Overdrive

video
play-sharp-fill

Shop owners share pay plans for the front of the house as well as back of the house. How are associates being incentivized to produce?

video
play-sharp-fill

Ensuring great customer service

  1. Powerful greeting / phone or in person
  2. Following process and systems
  3. Right fit people
  4. Benefits board
  5. Be a good listener
  6. Proper staffing
  7. Apologize when needed
  8. Smile/enthusiasm
  9. Make the customer feel important
  10. Great communication
  11. Stand out, be unforgettable
  12. Be intentional on delivering 1st class service
  13. Finding the customers paradigm
  14. …and much, much more!

You Net Results owner and guide Brian Gillis talks about how to increase auto repair sales using the Oil Change Chain. Oil changes are the lifeblood of your auto repair shop. You could even say they are a crucial loss leader.

When you blow off an oil change request, you may be rejecting a potential lifetime customer. For example, they may only come in for an oil change today. The next visit may be just for an oil change, too. On the third or fourth link in the oil change chain, they may need a higher cost service, such as a 60k maintenance or a brake job.

Remember: Your Ticket Average does not pay the bills – total sales does! Don’t break the chain! Creating lifelong customers is a long game, so patience is key.

Oil Change Chain - Replacing automotive fluids is just the beginning.The Oil Change Chain – Setting The Table

Brian opens up the clip discussing “real world language”. When we visit a foreign country, we want to know a little bit of the language in order to get around. In the automotive repair industry, a phrase we should all learn is “the oil change chain”. This phrase is such an important part of the language that makes up a repair shop’s “YES” culture.

What is the most requested service in an automotive shop? If you answered an “oil change”, you are correct. Everybody knows how important it is to regularly change your engine oil, so you don’t ruin your vehicle. Think back to the first time you met your most loyal customers. What need brought them into your shop? Again, it most likely was an oil change.

Some Service Advisors cringe at the thought of ringing up another oil change. Their ticket average is about to go in the tank. Well, that is short sighted thinking. As we mentioned earlier, your focus should not be on a short term ticket average. Rather, your total sales pay the bills.

Defining The Oil Change Chain And Explaining Its Importance

In order to fully explain the Oil Change Chain concept, Brian produces an actual chain for a visual aid. Each link in this chain represents a job the customer has done. The first three links in this particular chain were mere oil changes. On the fourth visit, however, the customer needed a higher ticket service: a brake job. The next two links represented oil changes, but on the seventh visit, the customer needed a 60,000 mile service. Two more oil changes followed, then a water pump replacement.

What if you blew that customer off when they needed one of those oil changes? “We’re too busy today. What about tomorrow or another day?” If you don’t say yes to their small request and find a way to fit them in, guess what? They will find another shop that will, and then that shop will reap the benefits of future high ticket repairs. Leaving out one link in the chain in the form of an inexpensive oil change just cost your shop the benefits of the whole oil change chain.

Is Your Auto Repair Shop Ready For The Next Step? Book Your FREE Strategy Session!

Brian Gillis - You Net ResultsYour independent automotive repair shop is lacking in direction. Maybe your business plan has stalled out. You are definitely not meeting your goals for growth. You need an experienced automotive industry coach who can help you. Then why not schedule a FREE business strategy session with You Net Results guide Brian Gillis? You’ve got absolutely nothing to lose, so sign up today!

You have heard the phrase “Buy Low, Sell High” in regards to United States stock market on Wall Street. How about in reference to your auto repair parts margin? Just how important is pricing auto parts in the automotive repair business?

Order the right auto parts for the job, but protect your parts margin in the process!Buy Parts at the Right Price So You Can Protect Your Shop’s Parts Margin

When you buy a water pump for an auto repair job, for example, it may seem like it is a small expense. However, when you consistently forego the process of parts shopping, your parts margin can really get off balance.

When shopping, are you going with the cheapest part you can find online every time out? Those choices can come back to bite you as well! It literally pays off when you take the time in order to compare the parts available to you. In many instances, you may be able to a smaller price for the exact same part. Then you can mark them up for the repair job.

We are not suggesting that you price gouge your valued customers. When you take the time to look up parts, order them online, and inspect them upon receiving them, it is a job in itself. This is not to mention the cost of sending an employee out to O’Reilly or AutoZone in person for a rush job. Your time is worth money, and so is your employees’, so don’t sell yourself short! Parts margin may seem like a small piece of your overall financial picture, but it adds up quickly.

Ready For The Next Step? Book Your FREE Strategy Session!

Brian Gillis - You Net ResultsYour auto repair shop lacks direction. Maybe your business plan has stalled out, and you aren’t meeting your goals. You need an experienced automotive industry coach to help you. Then why not schedule a FREE business strategy session with You Net Results guide Brian Gillis? You’ve got nothing to lose, so sign up today!

Financials On All Cylinders

video
play-sharp-fill

Dissecting Parts and Labor

This clip is from our Clear Counter Communications Zoom video series. You Net Results Guide Brian Gillis explains the important and underutilized concept of Payoff Gestures to YNR members. Your Automotive Service Advisors can use these subtle, yet powerful, techniques in order to help them increase their repair job sales. They also help your Service Writers to explain regular maintenance and needed repairs to your customers.

Service advisors can make more auto repair sales when they learn payoff gestures.Your Service Advisors Need To Learn Payoff Gestures

Whether your auto repair shop’s Service Advisors are on the phone with a client, or speaking with them face to face, their physical gestures can and will make a difference. Some examples of these payoff gestures can include standing up and sitting back down in their chairs while speaking. Using their hands and employing various facial expressions while talking with customers is also helpful. Small inflections can result in big results for your independent auto repair shop!

Each and every one of these payoff gestures can tell their very own unique story. Additionally, these methods will give different signals to each one your valued clients.

Some customers may respond better to certain payoff gestures than other ones. It is all in the process of getting to know them better. Guess what? That is also a key component in converting first time clients to loyal repeat customers!

Ready For The Next Step? Then Book Your FREE Strategy Session!

Brian Gillis - You Net ResultsYour independent auto repair shop is lacking in its overall direction. Maybe your shop’s business plan has stalled out. You definitely are not meeting your goals for growth. Face it, you are in need of an experienced, skilled automotive industry coach that can help you. Then why not schedule a FREE business strategy session with You Net Results Guide Brian Gillis? You have got nothing to lose, so sign up today!

Delegate concept with hand pressing a button

As an auto repair shop owner, you wear many hats. Often, you have to be the head mechanic, the marketing manager, and the CEO all in one. However, if you want your business to grow, you need to learn how to delegate effectively. 

Delegation is the key to building a successful team and freeing up your own time in order to focus on high-level tasks that will help your business thrive. In this article, we’ll show you how to delegate and deliver effectively as a leader. You will also learn how to build a team that can help you achieve your goals.

The Importance of Knowing How to Delegate Effectively

Delegation is an essential skill for any leader, but it’s especially important for small business owners. When you’re running a small business, there are only so many hours in the day. You can’t do everything yourself, and trying to do so will only lead to burnout and frustration. Effective delegation allows you to leverage the skills and talents of your team members, so you can focus on the tasks that only you can do.

Why is Delegation So Hard?

Delegation is not always easy. As a business owner, you’ve probably built your business from the ground up, and you may have a hard time letting go of control. You may worry that no one can do things as well as you can, or that delegating will take too much time and effort. However, if you want your business to grow, you need to learn to delegate effectively.

The Benefits of Knowing How to Delegate Tasks

Effective delegation has many benefits for your business. It can:

  • Free up your time so you can focus on high-level tasks
  • Help you build a more productive team
  • Develop the skills of your team members
  • Increase job satisfaction, as well as employee engagement
  • Reduce both stress and burnout

How to Delegate Effectively

Delegating effectively is not just about handing off tasks to your team members. It also requires careful planning, communication, and follow-up. Here are some steps you can take to delegate effectively:

Step 1: Identify the Tasks You Can Delegate

The first step in effective delegation is to identify the tasks that you can delegate. Look for tasks that are:

  • Either routine or repetitive
  • Time-consuming
  • Not critical to your core business operations
  • Within the skill set of your team members

Step 2: Choose the Right Team Member

Once you’ve identified the tasks you can delegate, then you can choose the right team member for the job. Look for team members who have the right skills and experience, and who are motivated to take on new challenges. Consider delegating tasks as a way to help team members grow and develop their skills.

Step 3: Provide Clear Instructions

To delegate effectively, you need to provide clear instructions to your team member. Be specific about what you want them to do, when you need it done, and what resources they have available to them. Make sure your team member also understands the importance of the task, and how it fits into the bigger picture of your business.

Step 4: Set Clear Expectations

Set clear expectations for your team member. Define what success looks like for the task, as well as the metrics you’ll use to measure progress. Make sure your team member knows how to report back to you on their progress, and what to do if they encounter any challenges.

Step 5: Provide Support and Feedback

Provide your team member with the support they need to succeed. Check in with them regularly to see how they’re doing, and offer guidance and feedback as needed. Celebrate their successes and help them learn from their mistakes.

Conclusion: Delegation is Key to Leadership Success

Remember to identify the tasks you can delegate, choose the right team member, provide clear instructions and expectations, and offer support and feedback.

With these skills, you can become a more effective leader while growing your business. Don’t be afraid to let go of control. Trust your team members to help you achieve your goals.

You Net Results

Contact You Net Results today, and let us help you begin the process. Book a complimentary consultation. Brian Gillis and his team will help you build your leadership foundation and plug you into a vast network of auto repair shops. We all work together to strengthen the automotive industry! Let’s make June the best month of your business life!

video
play-sharp-fill

Breaking Down Workflow and what the GM needs to be aware of and focused on.

1. Parts (inventory, ordered, when arriving)
2. Proper dispatching.
3. Speed of service
4. Sense of urgency.
5. Customer Satisfaction
6. Margins
7. Proper documentation
8. Board huddles
9. Proper sales techniques
10. Time management
11. Transportation solutions
12. Quality Control
13. Proper phone skills

video
play-sharp-fill

Sharing on what is being done to stay organized.

  1. Having a good point of sales system.
  2. Utilizing tablet technology for inspections.
  3. Having great parts system in place for receiving and returning (cores, defects, wrong parts)
  4. Using the work flow board.
  5. Good line of communication between people.
  6. Proven dispatch system
  7. Notating when parts are expected to arrive.
  8. Ensuring oil filter numbers on the work order when dispatching tickets

 

Hide picture