You Net Results’ very first live automotive training event took place on June 23-26, 2021. Our group of auto repair shop owners, general managers, and service advisors gathered in Atlanta, GA for intensive learning experience. Let’s recap what made our first event so special!

Automotive Training Event Day One – Conference Meeting #1

After our bus arrived and we settled in at the hotel, we met for an insightful series of discussions. Brian set the table for our intense day of learning, then we reviewed the Monty Moran book “Love Is Free, Guac is Extra”. Afterward, Upswell Marketing Agency President Tim Ross discussed marketing strategies.

After lunch, YNR members circled up for roundtable discussions on both leadership and marketing. Each attendee was challenged to bring their own ideas to the table.

Finally, Jennifer Filzen of Rock Star Marketing gave an exciting presentation on how shop owners can use video marketing to leverage their brands. Once Jennifer finished her talk, we all discussed the shop tour the following day and adjourned.

Day Two – Shop Tour of Chloe’s Auto Repair

Our in-person shop tour took place at Chloe’s Auto Repair. YNR members got to see up close and personally what makes the Chloe’s team so successful. Our group saw the front of house crew in action, then moved on to observe the layout and site of the shop. Finally, they observed the rest of the shop’s employees in action.

After breaking for lunch, we held a panel for shop owners to quiz Chloe’s team about their procedures. When our group’s questions were all answered, we adjourned to rest up for the last day of the event and our most intense session.

Day Three – Conference Meeting #2

During our Saturday meeting, our group of shop owners joined in a variety of breakout activities. We started with our popular Dollar Time game, presenting our best business ideas to the group. There may or may not have been a cash prize for the shop owner who best argued for their idea.

Casual Photos

Our trip wasn’t all work, no play! We made time to relax and see the sights around Atlanta.

Want to attend our next 360 automotive training event?

Do you want to take part in our next automotive training event? Click below to buy an individual event ticket, or join our 360 Members Group so you will always have a seat to our live events!




Anchor Financial Process

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SOP Formation and Review

  • 0407-4-SOP – Collateral Damage & Repair & Consequences

Downloads

Powerpoint PDF

People Process

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SOP Formation and Review

  • WOIT Discussion and Notes Formation and Review
  • SOP 615-2 Formation and Review
  • Introduction and Customer Benefits

The Extreme Importance of:

  • Documenting Your Customer Benefits
  • Creating a Wall-Board for them
  • Utilizing them as you talk with customers

Downloads

Powerpoint PDF

Go for NO!

Go for NO!

Photo by Isaiah Rustad on Unsplash.

When you hear the phrase, “Go For No,” how does that make you feel?

  • Does hearing “go for no” make you uncomfortable?
  • Do you feel kind of creepy or pushy?
  • Does it trigger fear of rejection?

What if I were to tell you that the services you offer could be the answer to someone’s prayers?

What if I were to say that money and the exchange of it is a dignified conversation?

Do you suppose then that talking with clients and finding out their needs could be a good thing?

When You Go For No, You’re Not Pushy. 

You’re not even confrontational. Instead, going for no is a simple conversation that finds out what your clients need and don’t need. 

If you fear hearing the word “No,” I invite you to join me on a journey. Let’s examine why that word is one of the most helpful words on your path to success.

  • “No” defines boundaries.
  • The word “No” allows you to “know” your client better.
  • “No” helps you know where you stand and what needs to improve before you can get to yes.
  • “No” is “no-thing” to be afraid of in business.

That’s why we say “Go For No.”

Go for No and your automotive repair customers will eventually say YES!Our 360 Group recently met for our first in-person event in Atlanta. It was a great time, and we all learned new techniques about running our businesses better. 

Along the lines of “No,” we learned incredible things about both ourselves and our team members. 

  • We learned what we would no longer tolerate as business owners who want to grow our annual revenues. 
  • Marketing is nothing to fear. 
  • Potential clients will more often say yes to you when you communicate with them and educate them through video marketing. 
  • We discovered that going for no really means not giving up until we have found our God-given purpose.

Take the NO Fear Journey with Brian Gillis. 

At You Net Results, we offer coaching groups for auto repair shop owners and service advisors. Together along with your fellow automotive professionals, you can reach a turnaround point. Then, you will evolve from a business owner to a confident business leader, by eliminating the obstacles holding you back. 

Are you ready? Let’s do this. 

If you’d like to find out more, then contact us for a complimentary consultation. Brian Gillis will discuss your business strategies and then find ways to improve your annual revenue and company culture.

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WOIT Discussion and Notes Formation and Review

  • DO-YNR-W-101 WOIT Discussion Notes
  • Testing AC Systems
  • Bring your own parts agreement

Detailed Overview

Freon Alternatives for A/C Checks – Kevin’s System With Nitrogen

  • Kevin explains how competitive the Automotive A/C Repair Business is in Florida. If you can’t find a leak right away, you typically need to put dye in the system and let the customer go drive the car around on the coldest setting. When this is done, it could take months, and the customer could end up going elsewhere.
  • Kevin’s alternative method is using nitrogen in much the same way as residential HVAC repairs do. In homes, technicians would flush the system and blow nitrogen. It is inexpensive, non-flammable, and safe to release into the atmosphere.
  • When the customer comes in with an  A/C issue, offer them a free test to determine whether the problem is electrical or a refrigerant issue. If it’s not an electrical problem, the system is low on refrigerant, and you can move to the next step.
  • Offer the customers a pressure test to measure the refrigerant. Evacuate the vehicle’s system of refrigerant and measure how much comes out. Kevin’s shop leases a 300 lb nitrogen tank from a local company, and it lasts about half a summer in Florida. Fill the system back up 1/4 to 1/2 lb of refrigerant, depending on the type of vehicle.
  • Use a heated diode leak detector to determine where the leak is coming from. Show it to the customer in action! Make the repairs and inject dye into the system as normal, offering the customer to bring the vehicle back in free of charge if the system stops blowing cold air.

Jerry’s A/C Repair Using Carbon Dioxide

  • Jerry Kaminski prefers to use the ATS Bullseye Leak Detector Foam, and fill the system with Carbon Dioxide instead of Freon.
  • Alternative gases for vehicle refrigeration are helpful because they are not dependent on atmospheric pressure. They are also much cheaper than freon.
  • The only disadvantage is that typical hoses do not work with Carbon Dioxide, and you will need to put together your own setup.

Discussion: Customers Bringing In Their Own Parts

  • Our event in Atlanta included a shop tour of Chloe’s Auto. They allow customers to bring in their own parts provided that a waiver agreement is signed.
  • Some customers balk at the clauses and just tell the shop to go ahead and use the parts in inventory. The waiver also explains that if customers bring in the wrong parts or faulty ones, they will be charge for the extra time it costs to work around them.
  • Kevin shares his experience with customer parts. Most customers he has encountered who have insisted on using their own parts are not great to deal with. When the repair is done, customers often do not have a great taste in their mouths about the shop and feel they have been taken advantage of because of the waiver’s terms, even though they signed it. Kevin feels like it is a bad practice that appeals to the wrong kind of customer, who is in the vast minority anyway. Joe agrees, based on his experience.
  • Brian feels like it is very rarely a good idea, only for customers looking for lift kits, and antique car owners who are very knowledgable.
  • Step back and calculate: how much money will you lose on this? Is it really worth it?
  • *You Net Results neither approves nor disapproves allowing customers to bring their own parts in to use in repair jobs. This method is presented for discussion only.

Documents

Customer Provided Parts Agreement (Microsoft Word Template)
Powerpoint PDF

 

 

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