All of us know that it can be very challenging to pick up new habits. However, anything that is worth doing may very well be hard at first. You have to keep in mind that every person has their own pathway and their own method of success. However, we all have one thing in common: how difficult that changing your mindset can be. Always remember that everything is possible when you put in the work to achieve it!
What are some of the things that you personally think about when it comes to achieving success? Could they be:
Here are some helpful videos which can help you upgrade your own success habits. We collected these from some of our very favorite thought leaders:
Simon Sinek “This Will Change How You View Success”
Grant Cardone “Tips To Become Successful”
You Net Results are here to help you form your own success habits
You may think that you have either good luck or bad luck. However, the truth is that your success will only come with the habits that you create for yourself! Remember that for a business to start, it will need both help and support from many different people. The team at You Net Results is always right here, and we are waiting to help you!
We believe deeply in you, so we know that you can do this!
Sign up now and receive hours of game changing, habit forming front counter training each and every month!
You Net Results’ very first live automotive training event took place on June 23-26, 2021. Our group of auto repair shop owners, general managers, and service advisors gathered in Atlanta, GA for intensive learning experience. Let’s recap what made our first event so special!
Automotive Training Event Day One – Conference Meeting #1
After our bus arrived and we settled in at the hotel, we met for an insightful series of discussions. Brian set the table for our intense day of learning, then we reviewed the Monty Moran book “Love Is Free, Guac is Extra”. Afterward, Upswell Marketing Agency President Tim Ross discussed marketing strategies.
After lunch, YNR members circled up for roundtable discussions on both leadership and marketing. Each attendee was challenged to bring their own ideas to the table.
Finally, Jennifer Filzen of Rock Star Marketing gave an exciting presentation on how shop owners can use video marketing to leverage their brands. Once Jennifer finished her talk, we all discussed the shop tour the following day and adjourned.
Day Two – Shop Tour of Chloe’s Auto Repair
Our in-person shop tour took place at Chloe’s Auto Repair. YNR members got to see up close and personally what makes the Chloe’s team so successful. Our group saw the front of house crew in action, then moved on to observe the layout and site of the shop. Finally, they observed the rest of the shop’s employees in action.
After breaking for lunch, we held a panel for shop owners to quiz Chloe’s team about their procedures. When our group’s questions were all answered, we adjourned to rest up for the last day of the event and our most intense session.
Day Three – Conference Meeting #2
During our Saturday meeting, our group of shop owners joined in a variety of breakout activities. We started with our popular Dollar Time game, presenting our best business ideas to the group. There may or may not have been a cash prize for the shop owner who best argued for their idea.
Casual Photos
Our trip wasn’t all work, no play! We made time to relax and see the sights around Atlanta.
Want to attend our next 360 automotive training event?
Do you want to take part in our next automotive training event? Click below to buy an individual event ticket, or join our 360 Members Group so you will always have a seat to our live events!
When you hear the phrase, “Go For No,” how does that make you feel?
Does hearing “go for no” make you uncomfortable?
Do you feel kind of creepy or pushy?
Does it trigger fear of rejection?
What if I were to tell you that the services you offer could be the answer to someone’s prayers?
What if I were to say that money and the exchange of it is a dignified conversation?
Do you suppose then that talking with clients and finding out their needs could be a good thing?
When You Go For No, You’re Not Pushy.
You’re not even confrontational. Instead, going for no is a simple conversation that finds out what your clients need and don’t need.
If you fear hearing the word “No,” I invite you to join me on a journey. Let’s examine why that word is one of the most helpful words on your path to success.
“No” defines boundaries.
The word “No” allows you to “know” your client better.
“No” helps you know where you stand and what needs to improve before you can get to yes.
“No” is “no-thing” to be afraid of in business.
That’s why we say “Go For No.”
Our 360 Group recently met for our first in-person event in Atlanta. It was a great time, and we all learned new techniques about running our businesses better.
We learned what we would no longer tolerate as business owners who want to grow our annual revenues.
Marketing is nothing to fear.
Potential clients will more often say yes to you when you communicate with them and educate them through video marketing.
We discovered that going for no really means not giving up until we have found our God-given purpose.
Take the NO Fear Journey with Brian Gillis.
At You Net Results, we offer coaching groups for auto repair shop owners and service advisors. Together along with your fellow automotive professionals, you can reach a turnaround point. Then, you will evolve from a business owner to a confident business leader, by eliminating the obstacles holding you back.
Are you ready? Let’s do this.
If you’d like to find out more, then contact us for a complimentary consultation. Brian Gillis will discuss your business strategies and then find ways to improve your annual revenue and company culture.
Everyone wants to increase their Auto Repair Car Count. But what about making every car count more? Here’s a supersized session from our Advisor Results Academy webinar covering that very topic! Automotive Shop Owners and Service Writers alike share how they get the MOST out of each automotive repair order ticket. Everybody could learn something from this video, so strap in and get ready to take some notes!
Making Every Car Count More – Tips 1-3
First, Dave mentions his shop’s VIP Cards Program. Brian then shows an example of this in action. A shop he knows sends out personalized gift cards for service to their top spenders. The customer is encouraged to give some of the cards out to friends and family, and keep one for themself. Programs like this generate return business and promote goodwill amongst your customer base.
Brian then segues to a discussion about marketing companies vs Grass Roots Referrals. He noted that, in his experience, companies who promise to hunt down customers for shops rarely help with raising car count. Instead, grass roots referrals from existing companies bring in business hand over fist.
Next, Haylee mentions how much Speed of Service makes a difference. When all of your staff are prompt and working like a well oiled machine, what happens? It establishes a sterling reputation amongst your customer base, and frees up bays for the next job on the docket. Make sure your systems allow for your team to not only do the job right, but quickly as well. If you implement this principle, don’t be shocked if your average repair order doubles!
Brandon then mentions the importance of Expanding Your Knowledge, as well as Offering More Services. When a shop is stuck in a box, only working on certain makes and models or only offering limited services, they hamstring their business potential. A repair shop in this position will never thrive, and likely will not survive long.
Tips 4-6 On How To Make Each Car Count More
Curb Appeal may not be the first factor you consider in increasing car count. Perhaps it should be, though! When people drive by your shop, what do they see? Is the parking lot full of trash? What about the landscaping? Could someone mistake your shop for being out of business, due to weeds surrounding your lot? Is your signage bright and modern, or faded and worn?
Furthermore, if the outside doesn’t scare people off, will the inside? A clean waiting room with comfortable furniture, wi-fi, and fresh, free coffee brewing are the minimums you should consider. Not to mention cleaning the bathrooms regularly! Put yourself in potential customers’ shoes. Consider all of these factors. Would you bring your car to your shop?
Nick suggests that we offer Loaner Vehicles and Shuttles. We’ve heard many customer objections to car services. Needing their car for transportation to work or school is a reason we all hear. We all know what a hassle it can be to bother friends to drive you everywhere when you are out of pocket. Investing in a few loaner vehicles, or providing a shuttle car (with your branding on them of course!) could pay for itself quickly!
ExpandedHours of Operation are a no-brainer. Think how many other enhancements link to this one. More open hours or days ensure your speed of service increases and more bays open up for other cars. This also adds convenience for customers who need repairs, but can’t fit them into their schedules.
Increasing Your Average Repair Order – Tips 7-9
Brandon continues the conversation, bringing up the importance of Community Presence and Involvement. When a repair shop organizes food drives, sponsors a little league team, or donates services to community organizations, everyone wins.
Your automotive business should make an effort to become valuable in your community. This is how you earn trust.
Brian contributes an example of how one of his former shops did this. His plaque denotes the shop’s work with their local Partners for Education, auctioning off their services to help out. Other owners and service advisors discuss how their own community involvement programs help car count.
Aaron stresses the importance of Having All The Tools You Need On Hand. You can’t offer Speed of Service if you don’t have all of the tools on hand to do the job right. Not to mention, you should invest in top quality gear. Remember, you get what you pay for!
Haylee hits a home run with her next tip. Callbacks and Collecting Customer Info are crucial components to boosting car count. By the nature of our business, we must collect phone numbers. Having email addresses helps so much as well. Sending periodic email blasts is a cheap way to let customers know about specials that you’re offering. Even if your client can’t pick up the phone, leaving them a voicemail is a huge opportunity to let them know you’re concerned about their vehicle’s health.
Tips 10-12 For Making More Money From Each Auto Repair
Dave feels that taking on Fleet Accounts is the best car count booster, bar none. You a company a discount on parts and services. Since you will now be servicing guaranteed multiple vehicles, you will make up for that margin quickly.
What about Outside Sales and Networking? Send out some of your service advisors to local businesses. They can let other business owners know about your services. This is a great way for you to score the fleet accounts Dave mentioned.
Finally, we discuss three methods to make each car count more. Offering Vehicle Customizing Work (Jeep Ducking), using Direct Mail Marketing services, and writing customers Personalized Notes all can boost your numbers.
Are you feeling crushed under the weight of running your business? You’re not alone. Many auto repair Owners and General Managers wonder why running their businesses is so hard. But not all of them. What strategy is in play to create their success?
Strategy – Big Picture Planning
We often hear the mantra, “Work Smarter Not Harder.”What does that mean? Let’s talk about Strategy versus Tactics for a bit. Understanding the difference between them is critical to your business’s success.
Strategy is looking at the big picture planning you need to do before diving into the tactics. If your spouse wants you to build her dream house, you don’t just run to Home Depot and purchase a pile of bricks. If you HAD a pile of bricks laying around in the backyard, would you then start laying them out? No. You would end up with a disappointing mess, as well as an unhappy spouse. Not good.
When you want to build your dream house, there are specific steps you need to take before beginning the build process. First, you need to purchase the land and survey the land. Next, you will meet with an architect and draw out the plans. Then, meet with the builders, acquire the permits, and make sure there is money in the bank to pay for it all. That’s called strategy.
Tactics – Laying the Foundation
After all that, THEN you can begin laying the foundation. You’ll be counting the number of bricks you’ll need, setting up the framing, installing the infrastructure, hiring the electrician, and so on. That’s tactics.
If you try building that dream home without strategy or tactics, you’re screwed. It doesn’t matter how good the architect and builder are. Without strategy and tactics, you get stuck with analysis paralysis! You wonder why that dang house has become such a money pit.
How Do Strategy and Tactics Apply to Your Auto Repair Business?
Well, if you want to build your ideal company, then you need to put together your strategy. Once your business plan and marketing strategies are mapped out, you need to employ the tactics that will get you there.
Fortunately, You Net Results has the experience to walk you through both the strategy and tactics you’ll need to get your business to the next million dollars in annual revenue. It’s not an overnight project. It takes a lot of work. However, it’s a solid plan that will help you reach your goals, as long as you implement and take action.
At You Net Results, we facilitate coaching groups for auto repair shop owners. Together, we can all reach a turnaround point. You will emerge from the experience of moving from a business owner to a confident business leader. Thus, you will eliminate the obstacles that hold you back.
Are you ready? Let’s do this.
To find out more, contact us for a complimentary consultation. Brian Gillis will discuss your business strategies and find ways to improve your annual revenue and company culture.
