automotive repair

YNR 360 Group Meeting Recap – June 2021 in Atlanta

on July 15, 2021

You Net Results’ very first live automotive training event took place on June 23-26, 2021. Our group of auto repair shop owners, general managers, and service advisors gathered in Atlanta, GA for intensive learning experience. Let’s recap what made our first event so special!

Automotive Training Event Day One – Conference Meeting #1

After our bus arrived and we settled in at the hotel, we met for an insightful series of discussions. Brian set the table for our intense day of learning, then we reviewed the Monty Moran book “Love Is Free, Guac is Extra”. Afterward, Upswell Marketing Agency President Tim Ross discussed marketing strategies.

After lunch, YNR members circled up for roundtable discussions on both leadership and marketing. Each attendee was challenged to bring their own ideas to the table.

Finally, Jennifer Filzen of Rock Star Marketing gave an exciting presentation on how shop owners can use video marketing to leverage their brands. Once Jennifer finished her talk, we all discussed the shop tour the following day and adjourned.

Day Two – Shop Tour of Chloe’s Auto Repair

Our in-person shop tour took place at Chloe’s Auto Repair. YNR members got to see up close and personally what makes the Chloe’s team so successful. Our group saw the front of house crew in action, then moved on to observe the layout and site of the shop. Finally, they observed the rest of the shop’s employees in action.

After breaking for lunch, we held a panel for shop owners to quiz Chloe’s team about their procedures. When our group’s questions were all answered, we adjourned to rest up for the last day of the event and our most intense session.

Day Three – Conference Meeting #2

During our Saturday meeting, our group of shop owners joined in a variety of breakout activities. We started with our popular Dollar Time game, presenting our best business ideas to the group. There may or may not have been a cash prize for the shop owner who best argued for their idea.

Casual Photos

Our trip wasn’t all work, no play! We made time to relax and see the sights around Atlanta.

Want to attend our next 360 automotive training event?

Do you want to take part in our next automotive training event? Click below to buy an individual event ticket, or join our 360 Members Group so you will always have a seat to our live events!

Payoff Voice Enhancements – Phone Skills for Service Advisors

on February 23, 2021

In this video, Brian and and our members discuss advanced phone voice skills. These are tips that your service advisors can use TODAY to sell more jobs! This is must watch content for auto repair shop owners, as well as their service writers! Watch the video, then read on for more.

Phone Voice Tips for Automotive Industry Professionals

First, Brian discusses moves on from previously discussing analogies that Service Advisors can use to close more sales. He shares a worksheet with lists of phone voices. These include Payoff Enhancements, which can help close more sales. Second, the worksheet lists Voice Enhancements to avoid. Finally, he points out a list of Payoff Gestures, which can help Service Writers on the phone or in person.

The Payoff Voice Enhancements, depending on the situation, can be invaluable tools. Imagine encountering a customer who is disappointed that their car broke down. They don’t know you personally and have never been in your shop. Because of that, they do not trust you. How would you cheer them up and put their mind at ease? Practicing a phone voice of empathy is key. Knowing the customer’s situation inside and out prepares you to know the right voice enhancement to use. This is especially important when making follow up phone calls where you must break unpleasant news to your customer about their vehicle.

Gathering as much knowledge as you can about a vehicle’s situation is crucial to building your confidence. Repair shop owners and Service Advisors may do this by personally inspecting the vehicle, speaking with your Technicians about the job. Sometimes, it’s a simple as Googling a particular issue or part. When you are fully prepared for your call, customers will recognize your confidence, and they will feel more at ease.

Learn More – Get Your FREE Strategy Session

What to know more about improving your phone voice? Then why not schedule a FREE business strategy session with Brian? You’ve got nothing to lose, so sign up today!

30/60/90 Printed and How to Use It (Front Counter Workshop Clip)

on July 1, 2020

30-60-90 Principle

In this short clip from the May 20th, 2020 Front Counter Workshop meeting, Brian Gillis discusses a few scenarios that your automotive Service Writers might encounter. When your customers bring their vehicles in for recommended checkups at 30,000, 60,000, or 90,000 miles, Service Advisors must print out a checklist. During this regularly scheduled maintenance, it is important that both our front counter personnel and our technicians are as thorough as possible. Your car service system should always include making the right recommendations when you share the printout.

30/60/90 Maintenance Discussion

The You Net Results members taking part in the call then propose some specific services we should recommend. What if the customer objects to your recommendation after that? Perhaps your customers who have read their manuals will reject recommendations when your auto repair Service Writers make them. “The manual does not recommend checking that part at this mileage amount, so I will opt out,” they may say.

Brian then guides us on how we should all respond when such instances as these occur. These are the must have core tenets in any car service system. They will build customers’ confidence, as well as maximize your profits, guaranteed!

Put the most effective car service system to work in your auto repair shop today!

Do you and your front counter team need repair sales training that is both hands on and in real time? If your profit margins are not what you wish they were, then the answer will always be yes! Learn the car service system that runs a successful automotive repair business, as well as how to teach them to your people. We offer LIVE online meeting groups via Zoom each and every week. They are also archived on our site for you to view at your convenience. Sign up for a free strategy session today!